THoMer Lucas attended The Next Web, one of Europe's most renowned tech conferences in Amsterdam. He brought home insights that demonstrate how the world of marketing never ceases to evolve.

Want to know more about innovation? In the 2019 edition of our Yearly Marketing Survey, we deep-dive into the main innovation challenges Belgian marketers face. In order to overcome them, we identify 3 drivers of growth – to put you where you belong: in the driver's seat of sustainable business growth through innovation.