The blog

THoMer Dennis caught up with Femke De Roo (BASE) and Gertjan Dewaele (Ingenico) over coffee, to look back on their joint project: a telecom chatbot with integrated payment in Messenger, a first in Belgium.

According to our e-commerce barometer 2017, 27% more e-commerce websites were launched in 2017 compared to the year before. Transaction numbers increased by 39%, which equals over 60 million transactions. Those numbers indicate e-commerce in Belgium is on the rise, regardless of company size. Surfing along on the wave, Jacqmotte, a brand of Dutch coffee and tea company Jacobs Douwe Egberts (JDE), joined the online retail market by launching their own webshop for a new freshly roasted coffee range.

Messer Group is a producer and distributor of industrial gases with a complex distribution model which combines both direct deliveries and deliveries through a depot network. The chemical company has always been very sales oriented, but in recent years embraced the idea that marketing could be a vital support for sales, especially when it comes to the generation, nurturing and qualification of leads. In June 2017, they contacted us to help them with the implementation of Marketing Automation with the ultimate aim of going from 90% to 50% sales dependency by 2020/2025.

Over the last couple of years, the energy market has become increasingly competitive. There's a major focus on acquisition; think of attractive promotions and comparison websites, which imply that a customer can easily switch suppliers and save money.

THoMers Alexandra and Alexandra look back on their digital transformation project at the world's road transport organization IRU (International Road Transport Union), based in Geneva, Switzerland. Watch the video below to discover their learnings & insights, and which approach they took to implement IRU's new digital strategy.

Taking up the challenges Gantrex is active world-wide in rail fixing products & solutions, especially for cranes in harbours, but also for e.g. warehouses. Gantrex has been growing in a very decentral way. Seen the fact that local managers had a lot of decision freedom, there is not real company-wide image and marketing material. On the other hand, as harbours are important customers and they have gone through a recent centralization trend, more consistency & focus is needed for Gantrex. We accepted the challenge to rationalize and optimize their marketing materials assuring a better worldwide brand image.

Multipharma is a premium distributor of pharmaceutical and para-pharmaceutical products in Belgium, with a strong focus on customer service and advice. The company’s historical backbone is a network of today over 270 pharmacies in the Belgian market. Recently, the online e-commerce channel has been added to the retail mix.

The Innovation Team at Partena Professional is on a mission to disrupt the payroll industry with Payabl’. It’s a brand-new app which allows employees to decide when they receive the salary they’ve already earned instead of waiting until the end of the month.

At the request of their customers, BASE, a Belgian mobile-only provider, wanted to examine how they could offer an internet & TV product. That's why they partnered up with TADAAM to combine BASE's mobile with TADAAM's internet & TV offering in one value proposition. BASE reached out for help to test their new value proposition in the market. Discover the approach and results of the joint project of The House of Marketing & Upthrust in this video:

Luminus, the second biggest energy supplier in Belgium had set itself the objective of launching intelligent energy monitors - smart meters - on the market. Smart meters open the door to smart home solutions, empower customers to manage their energy consumption, increase distribution efficiency and much more.