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29 February 2024

Build an e-shop in 30 days, from idea to the first order: Chef Basket did it

Episode 05 — THOMcast Chef Basket is one of the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the HORECA shutdown on food suppliers and decided to bring professional-grade produce to consumers. From the initial idea to the first order, only thirty days went by.
29 February 2024

How marketers can drive organizational change

Episode 02 — The House of Marketing Podcast With Sophie Van Orden, Organizational Practice Lead, and Oliver McAllister, Senior Consulting Manager at The House of Marketing Organizational design is an underestimated key matter in business change. Our experts join us to share best practices, common mistakes and more to help you and your company develop a better structure towards impact.
29 February 2024

Build a great omnichannel experience through "co-co": collaborate and coordinate!

Episode 06 — THOMcast Overstock Home, Overstock Garden and Exterioo, the 3 retail brands of Overstock, focus on a broad and modular furniture assortment, offering contemporary design at a great value for money proposition.
29 February 2024

Podcast: The concrete impact of Integrated Data Marketing - the case of Luminus

Episode 09 — THOMcast In our first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how ID Marketing can revolutionize today and tomorrow's way of doing marketing. Today, we would like to continue on this ID Marketing journey to help understand better how ID Marketing has a very concrete impact on marketing. To do this, we will dive into a case at Luminus, all about the launch of a new offer.
29 February 2024

Podcast: Value Management: How ID Marketing can help to fight churn in the most efficient way

Episode 10 — THOMcast In the first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how Integrated Data (ID) Marketing can revolutionize today and tomorrow's way of doing marketing.
29 February 2024

Veepee: "Free shipping? There is no such thing as a free lunch."

Episode 08 — THOMcast Veepee, which acquired Vente-Exclusive.com in the Benelux in 2016, is the European leader in online flash sales. Veepee’s strategy has always been to be extremely transparent about deliveries and returns, and in particular about their costs: there is no such thing as a free lunch. Someone has to pay for it: either the company through lower margins or, most of the time, the consumer.
29 February 2024

Podcast: Digital strategy

Episode 14 — THOMcast In this episode, Magalie Bonafoux, Senior Consultant Manager at The House of Marketing joins us to explain what is organizational design and why companies should keep Org Design top of mind. She also shares with us some best practices and her passion for this topic.
29 February 2024

Podcast: How marketers can drive organizational change

Episode 02 — THOMcast Organizational design is an underestimated key matter in business change. Our experts join us to share best practices, common mistakes and more to help you and your company develop a better structure towards impact.
29 February 2024

Podcast: Marketing Automation, a win-win strategy for businesses and customers

Episode 11 — THoMcast Today, we focus on Marketing Automation. Our Marketing Automation experts, Alexandra & Dirk, explain what Marketing Automation is, how it can help answer specific business challenges & needs, and how it can add value to the end customer in a B2C and B2B environment. Thanks to their extended expertise and practical examples we get a clearer view of how to implement a Marketing Automation project including some dos and don’ts.
29 February 2024

Making social impact through a marketplace model

Episode 07 — THOMcast Too Good To Go fights food waste via a marketplace app that connects consumers with businesses facing surplus food. But what happened once COVID-19 hit and created an imbalance in the demand and supply equation? Franco Prontera and Kenny Defrijn talk about the opportunities and threats they came across when food businesses were suddenly forced to close down.
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