Are you familiar with the business design thinking methodology? It's a mindset, a customer-centric approach to problem solving and a way to design things right (versus designing the right things) based on customer needs. The approach focuses on doing rather than thinking and provides a solution to cope with a constantly changing world.

Visualizing our explanation: 

Our innovation team hosted an internal training combining theory about design thinking and practice (of course!). In groups, we empathized with our customers on the challenges they're confronted with and came up with creative solutions to test.  

Scroll through the pictures below for a glimpse of our training!

Have we sparked your interest?