To avoid this risk of failure when launching a new product or service, we revolutionized the Business Design Thinking framework by incorporating Integrated Data (ID) Marketing. By adding ID Marketing to your methodology, you put yourself in your customer's shoes while constantly checking in with them through validation. This is your key to successful innovation.

Want to discover more about Business Design Thinking? Watch our session hosted by innovation experts Eline Khanchez Zar and Thomas Peeters.