THoMer and Head of Marketing Automation Elly sat down with Tim Hennin, Global Consumer Marketing Manager at UNILIN, and Liesbet Meesschaert, Campaign Marketing Manager at Barco. During this 30 minute webinar session, they shared exclusive insights and personal experiences with Marketing Automation. 

Watch the full recording of the webinar here:

As a summary, here are the key takeaways: 

• Don't wait for the dream scenario
• Don't forget to involve the right people
• Don't underestimate the power of data
• Don't be afraid to reach out for help
• Don't underestimate the learning curve

If afterwards you want to start building your Marketing Automation case, we recommend you to try out our ROI calculator: