Over the last couple of years, the energy market has become increasingly competitive. There's a major focus on acquisition; think of attractive promotions and comparison websites, which imply that a customer can easily switch suppliers and save money.

While the majority of the energy market aimed its attention at acquisition, Essent focused on closing the backdoor and keeping customers for as long as possible. 

Discover how they managed to reduce their churn in this video:

Want to discover more about Value Management, the approach that was used in this joint project of The House of Marketing & Upthrust?