Episode 05 — THOMcast
Chef Basket is one of the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the HORECA shutdown on food suppliers and decided to bring professional-grade produce to consumers. From the initial idea to the first order, only thirty days went by.
This episode is part of our podcast series on e-commerce and the E-commerce Barometer published by The House of Marketing and SafeShops.be.
🚀 TIMESTAMPS
- (00:31) Introduction of Jean-Marc and Eva
- (01:10) Introduction of Stephanie and the E-commerce Barometer
- (03:00) Introduction of Pierre + Chef Basket
- (07:00) The success formula explained
- (07:45) Did a lot of e-commerce shops start during the pandemic?
- (08:50) Do online consumers have different expectations than they have in a mortar and brick store?
- (10:13) How did Chef Basket build its consumer base?
- (11:14) Some notes on the retention strategy
- (12:32) How does the average basket value evolves from a customer?
- (13:40) What are the next steps for Chef Basket?
- (14:33) What might be hurdles in the road to future growth?
- (15:36) Chef Basket Promocode
- (16:00) When did you go over and beyond for a customer?
- (16:54) How do you stay up to date about e-commerce?
- (17:28) What e-commerce companies inspire you?
- (18:08) What is your best online experience as a consumer?
- (19:20) Wrap-up
🧩 RESOURCES
- Discover everything The House of Marketing does around e-commerce
- Listen to more e-commerce podcast interviews
🎙 OUR GUEST
With Pierre Degreef, founder of Chef Basket, and Stephanie Tang, Senior Consultant at The House of Marketing.
Pierre Degreef (Chef Basket) and Stephanie Tang (THoM)
🙋♀️ CONTACT
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