Episode 06 — THOMcast
Overstock Home, Overstock Garden and Exterioo, the 3 retail brands of Overstock, focus on a broad and modular furniture assortment, offering contemporary design at a great value for money proposition.
This episode is part of our podcast series on e-commerce and the E-commerce Barometer published by The House of Marketing and SafeShops.be.
🚀 TIMESTAMPS
- (07:17) How did Overstock respond to the pandemic?
- (08:57) When did Overstock start thinking about an e-commerce expansion?
- (11:01) What was important in the change to e-commerce?
- (12:58) The importance of Black Friday
- (14:23) The Omnichannel strategy
- (16:37) Change management: going online
- (18:26) What technologies streamline the e-commerce experience?
- (19:36) How to boost repeat purchases in the furniture industry?
- (23:03) The key partnerships of Overstock
- (26:30) When did you go over and beyond for a customer?
- (28:28) How do you stay up to date with e-commerce trends?
- (30:00) What e-commerce players inspire you?
- (32:16) What is your best online experience as a customer?
🧩 RESOURCES
- Discover everything The House of Marketing does around e-commerce
- Listen to more e-commerce podcast interviews
🎙 OUR GUEST
With Thomas Vaarten, Marketing & Digital Director at Overstock Home, Overstock Garden and Exterioo, and Stephanie Tang, Senior Consultant at The House of Marketing.
Thomas Vaarten (Overstock) and Stephanie Tang (THoM)
🙋♀️ CONTACT
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