The blog

At The House of Marketing, we like clean presentations, successful projects and strong teamwork. But did you know we also love sports? More so, we even have a Sports @ THoM initiative, set up by THoMer Lise, Alexandre and myself. Here's my story!

In the last article of our 4-part series on lead scoring, I share best practices to make sure you stay on the right track. Pre-reads for this blog post:

How do you know if lead scoring is beneficial for your company? In the second article of our 4-part series, I help you to decide based on 3 questions. Pre-read for this blog post:

How do you create your own lead scoring model? In the third article of our 4-part series, I guide you through 7 steps to build an efficient lead scoring model. Pre-reads for this blog post

In the first article of our 4-part series, I deep-dive into the definition of lead scoring and clarifies the difference between demographic and behavioral scoring. Topics we’ll cover in this article:

At the start of August, we hosted the 2019 edition of our Summer Informal. This year's theme? A healthy mind in a healthy body. Before we put our feet under the table for a tasty BBQ, we took part in different workshops: from yoga and Krav Maga over smoothies and healthy fast snacking, to training methodology and a Vita Check. Watch the video below for a glimpse behind the scenes!

Some men love cars, some men love football. Others like watches or whiskey. But my passion lies somewhere else: I’m a guitar guy. Writing to you is Dries, Innovation Manager at The House of Marketing and the brains behind Know Your Vintage Guitars.

“If we have 4.5m customers, we shouldn’t have one store. We should have 4.5m stores.” This quote from Amazon CEO Jeff Bezos says it all.

I’m Stephanie, senior innovation consultant at The House of Marketing and a third culture kid. Put simply, I am a Belgian-born Hong Kongese. I don’t fully belong in either culture even if I wanted to. In Europe, my Asian looks can’t go unnoticed and as soon as I start speaking Cantonese in Hong Kong, people hear my accent. Or if you find this reference more eloquent: I am a ‘banana’. Yellow on the outside, white on the inside. And although I’m proud of who I am today, I disliked being different as a child, especially in primary school. I didn’t think it was flattering to look like Mulan. I wanted to be Cinderella, just like anyone else.

Only 12% of F500 have remained since 1955. 40% of F500 will disappear in 10 years. Why? For years, companies have been competing on product and price because customers were looking for the best product at the best price. But the rules of the game have changed, especially since we entered the fourth industrial revolution. Building upon the digital revolution, the fourth industrial revolution is characterized by a fusion of technologies that blurs the lines between the physical, digital, and biological spheres. This new era comes with a hyper-competitive marketplace where customers are in the driver’s seat. As we are accustomed to having all the information we want within seconds and switching brands is a near-frictionless experience, customer expectations have risen higher than ever before. We are no longer satisfied with quality, a good price, good customer service etc. Customers don’t care if you claim you offer them a smooth omnichannel experience, they only care about connecting with you, the way they want and when they want. Only companies that succeed in engaging with their customers on a one-to-one basis, responding to their needs and (exceeding) expectations, have a chance to grow long-term loyalty.