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5 November 2018

Why you should start with Voice commerce today

In the first article of the VoiceTech series: ‘Voice Technology: more than a buzzword?’ the basics of this new and exciting technology were discussed. In this second article, we go one step further and dive into the commercialization possibilities. Do consumers already buy goods or services via their Smart Speaker? And if so, how is their purchasing behavior? Should you choose to be present on Amazon’s or Google’s ecosystem? Or both?
6 December 2017

Top 10 best growth hacking tools to boost your digital marketing efficiency

Growth hacking is gaining more and more attention and not only in the startup world. Nowadays, even well-established business are looking for growth hackers - also called full-stack marketers. Growth hacking is far more than an uber fancy buzzword. It is a true philosophy that has the potential to shape a product or a service not only faster but more efficiently, unlocking growth by driving better results in less time.
13 November 2017

Why messaging apps will shake up your social media strategy

When you think about social media marketing, Facebook, LinkedIn and Instagram probably pop in your mind immediately. But did you know that social networks have been surpassed by one-to-one messaging apps in terms of users for a while now, or that 77% of all European online referrals come from dark social? Dark social refers to social sharing that can’t be accurately tracked, e.g. people sharing links through one-to-one messaging apps like WhatsApp and Facebook Messenger, or through SMS and email.
23 October 2017

Wanted: Chief Customer Officer

Getting closer to your customers? Companies like Amazon, that leaves one seat open during meetings because it is occupied by their most important stakeholder – the customer – , or Zappos who even created a ‘School of WOW Customer Service Training’, are living proof of the importance of customer centricity. Like Peter Drucker stated so well: “With respect to the definition of business purpose and business mission, there is only one such focus, one starting point. It is the customer (…) any serious attempt to state ‘what our business is’ must start with the customer’s realities, his situation, his behavior, his expectations, and his values.”
4 September 2017

Top 5 marketing podcasts for making your daily commute memorable

Once the month of September comes, the summery days of empty roads and jam-free commutes are gone. So, faced with the old daily commute, people tend to get creative. There’s the ones who go crazy with Waze and its proposed shortcuts, or the secret opera-singers; then there’s those who incessantly call and the ones who desperately try to get some work done, however possible. Still, no matter which way you cut it, countless minutes seem to vanish into thin air every day.
7 August 2017

Une étude démontre que les entreprises belges sont à la traîne sur le plan des technologies de marketing

Bien que la Belgique se situe actuellement en milieu de peloton au sein de l’Europe en matière de Marketing Automation, elle est dépassée par de grands voisins comme l’Allemagne et la France qui enregistrent une croissance environ 4x plus rapide. C’est ce qui ressort de l’étude “the state of Marketing Automation in Belgium”, réalisée par The House of Marketing sur la base de chiffres de Datanyze comparant 15 pays européens. Il apparaît en outre que les sociétés belges se surestiment au niveau de la maturité en matière de Marketing Automation, selon l’étude « Yearly Marketing Survey », que The House of Marketing mène chaque année auprès de quelque 200 marketeers belges. La Belgique diffère fortement de ses voisins également au niveau des logiciels utilisés. Une prise de conscience et un rattrapage sont nécessaires pour que les entreprises restent compétitives vis-à-vis de la concurrence de l’étranger.
28 July 2017

Trends talks about The House of Marketing

Since 2014, The House of Marketing has been evolving very fast. In 2014 we joined the Quanteus group, in 2016 we launched a new website and in 2017 we went through a full rebranding including new logo, colours and baseline.
27 January 2017

We’ve been busy renovating The House of Marketing!

After a three-year process of transformation and integration into the Quanteus Group, we are very happy to introduce our new branding to you as the cherry on the cake of our success story. We believe our new branding fits with our identity and the DNA that makes us unique. We dare to dream with our clients and transform those dreams into reality. From vision to strategy, down to the last mile of implementation, we dream, we think and we do.
13 December 2016

Why partnering is a must to thrive in the digital age

Traditional companies are looking for ways to cope with the disruptive change associated with the digital revolution. We believe strategic partnerships with selected newcomers provide the answer. To maximize chances for success, a well-thought partnership strategy must be developed and implemented.
19 September 2016

What happens if you put 17 new THoMers together in a house for 1 week?

On Monday August 29th, 17 excited THoMers arrived at a cosy farmhouse in Berendrecht with the sparkle in their eyes: the Immersion Camp of The House of Marketing was about to start!
7 April 2016

Why Belgium is still lagging behind in terms of digital maturity?

In this Point of View I want to address three questions about the Belgian digital landscape in which all companies and citizens operate at the moment. I wonder why Belgium is still lagging behind in terms of digital maturity and e-commerce compared with other countries within the European Union? But don’t be afraid, there are government measures underway or being applied as I write. And finally I’ll try to see what can be done better because, let’s be honest, in Belgium as in France and The Netherlands, there is a slight tendency to criticise what our politicians do. It’s all part of the game.
4 March 2016

What can happen when you’re not honest as a marketer?

Some weeks ago, when driving my car, I was listening to the radio. The newsreader was talking about a contest in The Netherlands called “The Golden Windegg”, a competition organized by the “Foodwatch” organization. As a company you particularly hope not to be nominated for this award, and if you are, you cross your fingers in the hope that you don’t win the prize for most misleading product of the year. The “lucky” winner of the Golden Windegg 2015 was Albert Heijn, for their cranberries. Although these cranberries are sold as so-called “superfoods”, they consist of 68% added syrup and contain only 30% real cranberries. Needless to say, this is a prize the store should not be proud of.
11 February 2016

To snap or not to snap? 5 steps for finding out whether you should consider using Snapchat in your campaigns

Snapchat is hot! The instant messaging app that allows you to send photos or videos (these are the ‘Snaps’ in Snapchat) that can only be seen by the receiver for a maximum of 10 seconds, has reached 6 billion daily video views worldwide. More importantly, Belgium is the country with the second highest usage of Snapchat amongst youngsters, with 46% of teens using the app. (Webindex, 2015)
27 January 2016

The House of Marketing went abroad to inspire you

The House of Marketing attended two inspiring international marketing conferences: the DMA conference &THEN in Boston and the Web Summit in Dublin. During these events we participated in exhaustive workshops, attended inspiring lectures and gained a lot of new insights in order to stay at the forefront of marketing. We clustered our insights in an inspirational presentation:
16 December 2015

What Music For Life can teach marketers

Do you also have the feeling we are not doing enough to really help for example the Syrian refugees? I believe that we should structure our efforts to support people in need and that marketers are in the perfect position to take the lead. The five key rules from Music For Life I hand here can enable marketers to set up a campaign and create real impact.
7 December 2015

STIMA Congress: Our lunch & learn and gained key insights

On December 4th, The House of Marketing hosted a Lunch & Learn at the STIMA Congress where our Marketing Manager, Karolien Vanhelden, and Marketing Consulting Manager, Sophie Van Orden, inspired an audience of marketers to embrace technology.
26 November 2015

Travel back with us to the Dublin Web Summit

The House of Marketing goes Dublin! Find out what our THoM’ers discovered during their three days at the Web Summit! Facebook offices, Google offices and testing new technologies… everything they learned in a quick recap here!
18 November 2015

Are you dronevertising in 2016?

Drones are hot. For real. Whoever got the chance to visit the Web Summit in Dublin or The Next Web Conference in Amsterdam should already be convinced of the message that technology is taking over also in marketing. Dronevertising is the use of one or more unmanned, aerial drones for advertising & marketing communication purposes. My prediction? Dronevertising will come to Belgium in 2016. And it will make you stand out from the crowd.
16 November 2015

Why we love Wearables (and you should, too!)

Together with 5 other THoM’ers I was present at the Web Summit in Dublin. We saw a lot of speakers, spoke with many different and promising start-ups and tested the coolest new technologies, but one topic caught my interest:
12 November 2015

A blueprint for rocking Facebook marketing - Day 2

In my previous blog post I already revealed insights that you won’t get without being in direct contact with Facebook professionals. My first day of a two-days session at the Facebook offices was about understanding your audience by digging into your data. The second day was about translating your brand purpose into storylines and content themes during a creative content hack.
10 November 2015

12 quotes to keep in mind from the Web Summit

Our THoM’ers really got inspired at the Web Summit in Dublin last week. Make sure to discover the 12 most inspirational quotes from the Web Summit! Interested ? Don’t hesitate to contact us for further insights.
4 November 2015

10 Web Summit start-ups to watch in 2016

The House of Marketing goes Dublin! At the second day at the Web Summit in Dublin THoMers Dennis, Eline, Laetitia, Steven, Dennis and Lara discovered a lot of interesting and innovative start-ups.
3 November 2015

11 tips for start-ups to stand out from the crowd @ the Web Summit in Dublin

The House of Marketing goes Dublin! THoMers Dennis, Eline, Laetitia, Steven, Dennis and Lara attend the Web Summit in Dublin, for three days the place where the tech world meets. More than 40 000 attendees from 134 countries, more than 1000 speakers and more than 200 start-ups with a 1m2 booth are present at the Web Summit. How can these start-ups get noticed?
19 October 2015

THoMers at the Acerta Brussels Ekiden!

THoMers who love running have several opportunities to show their talents. Several times a year, we motivate as many THoMers as possible to participate in the Antwerp 10 Miles or the Acerta Ekiden. A perfect way to strengthen our physical health!
11 September 2015

Why you should definitely hold an immersion camp to bring out the best of your team?

As a child, I have always loved the 1st week of September. The fresh smell of new books filling the air thrilled me. At that time, “back-to-school” was mainly about the excitement of trying out my school supplies and getting to know my new buddies & teachers. Exams and homework basically were just vague and often unwelcomed side effects of this wonderful week. Just like children, I have no doubt that consultants, and companies in general, could be significantly and positively impacted by this 1st week of September. My experience during the immersion camp of The House of Marketing is a strong proof of this.
9 June 2015

Our omnichannel workshop at RetailSonar Day 2015

The House of Marketing presented at the RetailSonar Day 2015, an event for retailers who are interested in getting grip on their omnichannel dynamics and eager to successfully integrate on- and offline in their strategies. THoMers Bart De Bodt and Dirk Oosterlinck explained how to develop a successful omnichannel strategy. We are happy to share the key takeaways of the event with you.
26 February 2015

How a private label can turn into a lovebrand. The story of Cara Pils.

A few weeks ago. Drama. The Retailer Colruyt, when working on a rebranding strategy for its private labels, announced that the name of their private label beer, Cara Pils, would be changed to Everyday Pils, in line with hundreds of other Colruyt private label products.
12 December 2014

THoMer Dirk Blondeel participated in the debate during the Marketer of the Year event

It is in the mission of The House of Marketing to support and strengthen the Marketing community in Belgium. With that purpose in mind, we became partner of the ‘Marketer of the year’ event, organized by STIMA & Roularta (Trends). On the 19th of November we were thus present at the gala event with a delegation of managers and board members of The House of Marketing.
27 November 2014

Hierarchy disrupted - How to organize for growth?

“It’s not about surviving in disruption; it’s about becoming the disruptor.” After a hectic taxi ride in the streets of Dublin and a high-tech cappuccino with extra chocolate very kindly offered at the Dropbox stand, it is this quote from Digiday’s president Brian Morrisey that truly woke me up on the morning of November 4. Chewing on breakfast popcorn, mildly flavored with Google caramel, I looked around the auditorium filled with 500+ marketers eagerly scribbling down Brian’s every word on their iPad or smartphone, taking a WebSummit selfie, and/or (well, some people seem to manage to do it all) typing a catchy Twitter feed. Which of them would lead their teams toward not only surviving in the age of disruption, but thriving and growing? Which of them would initiate change, not just be immersed in it? Which of them would not be disrupted, but be the disruptors?
27 November 2014

Technology as an accelerator for consumer-driven disruption

If you want to go down the path of disruption, technology is not the end state. Consumer experience is; technology is merely an accelerator!
6 November 2014

Paulien and Karolien were present at the World Creativity Forum

On November 5th and 6th, our ThoM consultants Paulien Peeters and Karolien Vanhelden participated to the World Creativity Forum, Europe’s biggest conference on entrepreneurial creativity.
20 October 2014

The House of Marketing inspire et développe le meilleur du talent marketing Belge

Diegem, 15 octobre 2014 – The House of Marketing, le leader de la consultance en marketing en Belgique, inspire et développe cette année encore les jeunes talents marketing avec deux initiatives originales. La première permettra d’identifier LE Marketing Genius 2015 parmi les jeunes professionnels et les étudiants. D’autre part, The House of Marketing (THoM) lance les « THoM’ster Classes » dans trois villes étudiantes, sous forme de sessions interactives où les étudiants de dernière année découvrent les enjeux actuels du marketing.
15 October 2014

The House of Marketing inspireert en ontwikkelt het beste marketingtalent van België

Diegem, 15 oktober 2014 – The House of Marketing, het toonaangevende Marketing consultancybedrijf in België, inspireert en ontwikkelt ook dit jaar weer jong marketingtalent. Enerzijds organiseert The House of Marketing voor de vierde keer de zoektocht naar dé Marketing Genius onder young professionals en studenten. Anderzijds lanceert het consultancybedrijf THoM’ster Classes in drie studentensteden, interactieve sessies waarbij studenten kennismaken met de huidige marketinguitdagingen.
16 September 2014

AmCham on Quanteus

The American Chamber of Commerce in Belgium (AmCham Belgium) is one of the largest and most influential business organizations in the country. Founded in 1948, it has more than 500 members who together strive for a more competitive and prosperous Belgium. AmCham Belgium is an independent non-profit organization. In addition to US companies in Belgium, our members include local and other international businesses operating in the country.
16 September 2014

Trends on Quanteus and RSQ

Hulp bij moeilijke gevallen Een consultant die beslist ook overnames te doen, en die zo in de marketing terechtkomt: Quanteus kiest niet voor de platgereden paden, ook niet in zijn klantenbestand. “De meesten kiezen voor een goed bedrijf. Wij zeggen: er mag een hoek af zijn”
27 August 2014

Marketers, don't underestimate the impact of the sharing economy

The sharing economy is everywhere. As marketers, we should realize that this phenomenon can have a huge impact on existing business models, so we’d better get ready for a future where sharing will become the new owning.
26 June 2014

We are moving

After the take-over by Quanteus, as a first synergy, we will share offices with Quanteus. We will move during the weekend of 28 and 29 of June 2014 to our new address: Park Lane Building C, Culliganlaan 2, 1831 Diegem, Belgium.
15 March 2014

The Velcro organisation

I believe the marketing department needs to be centered on the often used metaphor of Velcro management: Cohesive when in place, but easily rearranged when the situation and organization strategy change. 76% of the respondents in the Yearly Marketing Survey 2014 believe in such an agile and up-to-date organizational structure. Of course, you can’t constantly rip the company apart. A certain level of continuity needs to be maintained.
9 March 2014

Fair tale or fairy tale?

Once upon a time marketers were perceived as people who simply sold hot air wrapped in a fluffy story. Anno 2014 storytellers are considered the new marketers. But is storytelling really revolutionary? Isn’t it just a timeless or indeed already old-school skill?
17 January 2014

Don't just do something with digital technology

Yesterday I wanted to make a recipe everyone knows and most of us love: macaroni & cheese. I took my iPhone, found one of the many similar recipes and bought the necessary ingredients. After finishing the most difficult part, the bechamel sauce, I was very pleased with the result. Now imagine someone telling me ‘make a good, classic “mac & cheese” but you have to do something with chocolate as one of the ingredients’. Everyone, including myself, would declare that person a lunatic, because we all know that you can’t make a good mac & cheese using chocolate. Chocolate is an irrelevant ingredient when making a classic mac & cheese.
9 January 2014

The trends of loyalty cards at small and medium enterprises. How to become a top dog!

Many people say that a dog is man’s best friend. From them, we can learn a lot about loyalty. My dog is an English Cocker Spaniel and she is loyal until the point where her nose and instinct takes over. Since it is a hound, the instinct takes over most of the time. The same principle can be applied to the subject I wish to discuss, namely the new trend of customer loyalty cards. I will comment on this trend by giving my own experiences as a catering entrepreneur.
27 December 2013

Digital marketing trends for 2014

Combining memes and predictions from blogs and marketing fora all over the world with hands-on working experience as a digital marketing consultant in different types of companies in various industries lets me take an objective look at recent evolutions in the marketer’s landscape. Based on these findings I identified 5 key topics for marketing professionals to watch.
17 December 2013

Wake up! Google will take over the sociosphere

Since Google launched their social media platform Google + in 2011 a lot of articles have been written about what the future will bring for the sociosphere and what impact ‘another social networks’ will have on the ecosystem. In the beginning there were more negative comments, but now you gradually hear opinion leaders changing their minds. Two years later we see that Google has made an enormous amount of technical changes to its platform AND is adapting the strategy for its other products in their portfolio, all this in favor of Google+.
4 December 2013

How the competitive advantage of cycling is endangering its existence...and what to do about it

You can’t get around it: professional cycling is in crisis. The road ahead is definitively steeper and longer then the Mont Ventoux… Recently 5 pro- and continental teams were quitting because their sponsor turned off the money tap. Consequently more than 100 professional cyclists are desperately looking for a new team!
28 October 2013

What to expect from women who are expecting?

The English royal baby has been an inspiration for different types of industries. The medical world used the birth to motivate Belgian mums to leave hospital after a day, in order to save money. The fashion industry was interested to see what the future Queen of England wore when she left hospital and still today when the media catches a glimpse of the baby, this will be broadcasted all over the world. This event inspired me, since I am working on a project at a baby retailer, to write a point of view on targeted marketing of pregnant women.
23 October 2013

Why an offline conversation strategy is key to make your brand successful

In today’s world, online media are extremely important. No doubt about that an online conversation can reach hundreds, even thousands (and many more) with just one simple click. We all know some famous online campaigns that went viral, but overall, this remains quite exceptional. Some viral campaigns became a worldwide hit, many more other trials were not picked up at all.
2 October 2013

Marketers: Don't underestimate your responsibilities!

Last week The House of Marketing organized, together with the Belgian Marketing & Management Association (BMMA), the first lunch where CEO’s talk about the marketing challenges of tomorrow. The idea is to better understand the mutual expectations and to provide inspiration on how CEO’s and marketers can be better aligned.
20 September 2013

If geeks are to inherit the earth, maybe us marketers should know how to deal with them

Have you also noticed how ICT guys are increasingly dictating your agenda? How everything seemed well on track (e.g. great idea for new product, enthusiast feedback from potential customers, strong business case and green light from the board), until someone raised the fateful question: “are the ICT mandays budgeted?”
10 July 2013

Should we reduce marketing budgets to survive this bloody crisis?

We are all confronted with this bloody crisis. Recent studies and figures prove that signs of recession are all around us. According to Unizo the number of starters decreased by 12% during Q1 2013 compared to the same period last year. Moreover Graydon estimates that the number of bankruptcies increased by more than 16% during Q1 2013 compared to Q1 2012, which of course leads to more unemployment. We are still facing tough times. That’s clear.
21 May 2013

Marketers should not only look at the past, but also at the present and the future

Last year I heard several times that marketers would not be business minded enough. Well, I am happy to see in the YMS 2013 results that 67% believes that they can prove their added value by aligning business and marketing objectives. Yes, we are on the right track, I hear you think?
7 May 2013

Marketing: A balancing act between magicians and scientists

The orthodoxies of marketing are transforming as is the profile of marketers in 2013. Their expanded role creates confusion and even paralyzes them: What do stakeholders expect from me? How can I prove the added value of my activities? Marketers are out of balance and may be losing their passion for the profession.
23 April 2013

The customer journey allows focus in a complex marketing reality

Increased complexity seems to be top of mind for marketers today with buzz and questions about digitalization, channel integration, Big Data, ROPO, phygital, and more.
16 April 2013

"It's not the customer's job to know what they want" (Steve Jobs)

As pointed out by Steve Jobs, customers notoriously do not know what they want. No wonder 35% those who engage in co-creation are disappointed by the results, as shown by the 2013 YMS.
9 April 2013

Start your innovations from your inner strengths

In our most recent Yearly Marketing Survey, we found out that marketers didn’t find that magic formula for Innovation yet. Capturing ideas is a good start, but innovation also needs some strategy.
4 April 2013

Are marketers tired of marketing?

We had hoped to celebrate the 10th anniversary of the Yearly Marketing Survey (YMS) with a positive outlook from the Belgian Marketing community about their profession and challenges. Unfortunately, pessimism still keeps its grasp on marketers in 2013.
2 April 2013

Stand by your brand?

I will love and honor you all the days of my life. Is 100% brand loyalty still possible nowadays or should we rather talk about divided loyalty to a group of brands? Does a steady marriage between brands and customers remain a Utopia?
14 February 2013

Value increase through smart partnering

Commoditization… A word that we often encounter these days… But how to escape this commoditization trap and while doing so trying to remain profitable. I had to tackle this question already myself when being product manager of mobile modem, in fierce competition with Chinese brands. I’ll not elaborate on that case, but take as example the “video disc” player market.
31 January 2013

Marketers: Magicians or equilibrists?

“The drift from art to science has eclipsed the magic that made marketing so marvelous…” …is typically the type of newsletter header that makes me click on the link and read through the entire article. This one was published last October by Marc Mathieu (SVP Marketing at Unilever)[1]. His point is that we’ve tried so hard to make marketing predictable that we’ve lost the magic that makes it unique. He calls on marketers to find the right balance between magic and logic to conjure exceptional experiences that build brand love time and time again.
21 January 2013

How is the "Second Screen" an opportunity for marketers?

We find more and more examples of TV shows with a ‘second screen’ element (for instance, you can quiz along with het Spiegelpaleis on www.een.be/nu. But you can also have as a Channel a mobile app to let the customers interact with your programs, like vier/vijf has it’s ‘Tweede Scherm’.
11 January 2013

Give us this day our daily bread: The choices of Le Pain Quotidien

Once upon a time there was a local family business, called bakery Vanhelden. For more than 100 years, generation after generation, the business values were quality, tradition and authenticity. My father, the last baker’s generation, added an extra value: simplicity. Being brought up in the spirit of these values, I listened fascinated to the discours of Alain Coumont, founder of Le Pain Quotidien, at the STIMA congress 2012. A story about choices … The choice for the customer. Alain Coumont started off with a very concise offering: only 2 kinds of bread and 3 types of sweet patisserie. But he made a shift from a small offering towards an abundance of choice. I asked myself two questions. First of all, doesn’t the stress of choice, that comes along with the offer, conflict with the general business ambition to de-stress his clients? Secondly and most importantly, isn’t less more?
2 January 2013

Why optimists make better marketers

An optimistic outlook for 2013! Is your glass half full or half empty? The theme of STIMA’s International Marketing conference[1] last December was “The Survival of Optimism”. The main thesis was that as a marketer we have a choice to look at the glass as half full or half empty.
13 December 2012

Process improvements just for the sake of change?

We have all been confronted with process improvements and adaptation of organization structures. The objective is always to improve efficiency, to be more customer-oriented or to reduce costs. While some are just small improvements, other may have a large impact on the organization and way of working. In both cases we are nevertheless often confronted with questions like ‘do we really need to change the process’ or ‘why should we change a process’. Asking these questions before changing a process is good as we don’t want to change processes only for the sake of change.
30 November 2012

I want it all, right here, right now: The cross-channel customer

In our world-of-any, customers want anything, anytime and especially anywhere. Since our amount of time willing to wait has reduced substantially, multitasking has become common property. In this hyper-fragmented world with numerous sales and communication channels, customers are well-informed and have much more control over the buying process than today’s marketer does. The cross-channel customer is born and is here to stay…
6 November 2012

Measuring for the sake of measuring: 5 major pitfalls in measuring marketing performance

Dashboards are everywhere, in daily life in your car, microwave or heating system. But they are also more and more present in companies. Just yesterday I was in a major customer service center with TV-screens projecting the KPI’s in real time (such as queuing and handling time). This is a very good evolution, but too often not used to its full potential! Isn’t it funny that as a manager, you do react immediately to the signals on the dashboard of your car (e.g. call the garage for servicing when you get a reminder) but just stare at your company’s dashboards and signals in a boardroom meeting?
18 September 2012

A wake up call for insurers to reconsider the way they interact with brokers (and treat them like... doctors)

When I was a kid, my father – a GP in a small Wallonia village – regularly travelled on the account of some pharmaceutical companies. These hoped that a “seminary” on a trendy topic (like the benefits of red wine on coronary diseases) taking place in an inspiring environment (like a sunny Greek island) would positively impact his willingness to prescribe their product. Twenty years later, my father gives his accountant headaches when he so much as receives a pen from any pharma company. So yes, things have changed. The legislator has struck down on practices that Hippocrates might have disapproved, strictly framing the relationship between pharma companies and GPs.
15 June 2012

The House of Marketing: No space for sheep

If you put fences around people, you get sheep. This quote motivated Jef Staes to write his book Ik was een schaap. He explains the Switch 3D from the predictable 2D period of permanent improvement to the turbulent 3D era of sustainable innovation through passion and talent. Did Staes perhaps find his inspiration at The House of Marketing?
9 May 2012

Belgian digital natives grounded in the brick & mortar world!

Apestaartjaren.be’ is a Belgian platform that aims to inform youth workers and teachers about youngsters and their new media usage. They recently conducted an extensive research in collaboration with the University of Ghent to gain insights in how kids (9 – 12 years old, N=286) and young adults (12 – 18 years old, N=1495) deal with these ‘new media’. One can read the full research here. However, the presented results are not only useful for youth workers and teachers. They are indispensable to review for every marketer to gain insights in the digital behavior of the young generation Y. In this short review one can find a few key figures and some critical reflections.
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