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Discover smart tips, personal stories and our take on the latest marketing trends
29 February 2024

How are you measuring your personalization efforts?

29 February 2024

Build an e-shop in 30 days, from idea to the first order: Chef Basket did it

29 February 2024

Persbericht - 20.000 nieuwe webshops, een omzet van 8,8 miljard euro en 108 miljoen transacties

29 February 2024

Press release - 20,000 new webshops, a turnover of 8.8 billion euros and 108 million recorded transactions

29 February 2024

How marketers can drive organizational change

29 February 2024

Is an agile way of working the right answer for your organization?

29 February 2024

Looking back on Immersion Camp 2021

29 February 2024

Crisis alert: 10 tips to stand tall as a marketer in times of crisis

29 February 2024

How a Messenger chatbot increased the number of BASE users who reload digitally

29 February 2024

An e-commerce launch for JACQ by Jacqmotte (JDE)

29 February 2024

How Messer Group generated 3 times more leads thanks to Marketing Automation

29 February 2024

Most wanted business skill: Empathy

29 February 2024

How did Essent reduce their churn through Value Management?

29 February 2024

Communiqué de presse - La durabilité ne constitue pas une préoccupation pour le (jeune) consommateur

29 February 2024

Sustainability sells, but how environmentally friendly is your e-commerce?

29 February 2024

Summer recos from the THoMers: top 10 brunch places

29 February 2024

The THoM Digital Transformation Framework

29 February 2024

Build a great omnichannel experience through "co-co": collaborate and coordinate!

29 February 2024

Summer recos from the THoMers: top 10 restaurants

29 February 2024

How did IRU implement a digital data-driven strategy?

29 February 2024

Why FMCG companies are losing to smaller rivals

29 February 2024

How marketing automation can decrease your CO2 impact and increase your conversion

29 February 2024

Growth hacking explained: the 4-step process to become a growth marketer

29 February 2024

Persbericht - Customer Collective diept branding & performance aanbod uit door Grava mee onder Fightclub brand te laten varen

29 February 2024

Communiqué de presse – Customer Collective réalise ses ambitions internationales : le groupe accueille Fightclub, la « meilleure agence full service des Pays-Bas »

29 February 2024

When everyone in your team is good at everything, nobody is good at anything. Why you're missing out on business potential by focusing on generalists

29 February 2024

How Marketing Automation can decrease your CO2 impact and increase your conversion

29 February 2024

Rebranding of Gantrex

29 February 2024

Podcast: The concrete impact of Integrated Data Marketing - the case of Luminus

29 February 2024

How retailers help their consumers make sustainable decisions

29 February 2024

Podcast: Value Management: How ID Marketing can help to fight churn in the most efficient way

29 February 2024

Veepee: "Free shipping? There is no such thing as a free lunch."

29 February 2024

Why the digital pace of healthcare companies is defined by its organizational design

29 February 2024

How Multipharma doubled their e-commerce revenue through Growth Marketing

29 February 2024

Is sustainable marketing overhyped?

29 February 2024

How to win the digital race within pharma? Growth Marketing is the answer

29 February 2024

Customer Collective approfondit son expertise en branding et performance et développe son « Digital product studio » grâce à l’agence hollandaise EnoRm

29 February 2024

Podcast: Digital strategy

29 February 2024

Podcast: How marketers can drive organizational change

29 February 2024

The "Ghost Click Effect": A troubling phenomenon you shouldn't ignore in your e-mail campaigns

29 February 2024

Podcast: Marketing Automation, a win-win strategy for businesses and customers

29 February 2024

Summer recos from the THoMers: top 10 bars

29 February 2024

How to set up a dream team for business growth?

29 February 2024

How we helped Partena Professional to launch the future of payroll

29 February 2024

Making social impact through a marketplace model

29 February 2024

With changing consumer behavior, will a walk-in-the-park stay the #1 city trip after COVID-19?

29 February 2024

Persbericht - Groei als gemene deler: Customer Collective deelt marketingexpertise met leden Voka Antwerpen-Waasland om hun groeitraject te ondersteunen

29 February 2024

How did BASE validate their new value proposition and test the product-market fit of their offering with TADAAM?

29 February 2024

5 tips to start your personalization journey

29 February 2024

How we implemented Integrated Data Marketing for Luminus, one of the biggest energy suppliers in Belgium

29 February 2024

The ABC of growth marketing

29 February 2024

How to create sustainable products that delight your consumers

29 February 2024

Personalization journey: are you still on the right track?

29 February 2024

How Argenta doubled conversions through Marketing Automation

29 February 2024

How Integrated Data (ID) Marketing will disrupt Business Design Thinking

29 February 2024

How we guided growing non-profit organization Amfora towards a clear value proposition and strong content strategy

29 February 2024

How ARAG applied business design thinking to shift towards a customer-centric organization

29 February 2024

Summer recos from the THoMers: top 10 places to visit

29 February 2024

Data as a game changer: its impact on the football industry

29 February 2024

Telemedicine in Belgium: barriers and facilitators for physicians and patients

29 February 2024

How to rock your FMCG e-commerce sales

29 February 2024

10 Belgian companies leading the way in sustainable e-commerce

29 February 2024

How ID Marketing will disrupt the innovation process and boost your performance

29 February 2024

Cracking the virtuous circle of growth

29 February 2024

Building Belgium's first telecom chatbot with integrated payment in Messenger for BASE

29 February 2024

Communiqué de presse - 20.000 nouvelles boutiques en ligne, un chiffre d'affaires de 8,8 milliards d'euros et 108 millions de transactions

29 February 2024

How did Argenta implement marketing automation?

29 February 2024

How Keytrade Bank improved their digital strategy

29 February 2024

How Kazidomi almost tripled their revenues during a pandemic

29 February 2024

Persbericht - Customer Collective versterkt aanbod in data science en digital analytics met de komst van addData en B-New Digital

29 February 2024

Podcast: ID Marketing, what is this integrated revolution?

29 February 2024

Customer Collective strengthens its branding & performance expertise and digital product studio offering thanks to the Dutch agency EnoRm

29 February 2024

How retailers help their clients make sustainable decisions

29 February 2024

How blockchain will disrupt the digital marketing landscape

12 January 2021

Bridging silos to define a strategy for digital marketing channels

11 January 2021

Put your money where your mouth is: why the brain matters more than words when it comes to sustainable marketing

10 January 2021

Why you should consider going agile, and how to start right away

7 January 2021

The top marketing trends for 2021

17 December 2020

Why purpose marketing is important, but too often fails

27 November 2020

What the heck is digital acceleration?

10 November 2020

How to create an engaging digital dialogue with your target physician

8 October 2020

How we guided these companies through their digital acceleration journeys

29 September 2020

Takeaways from the Uplift Virtual Summit: what Eminem & Bill Withers can teach you about customer experience

28 September 2020

Stepping away from traditional marketing: what makes a Growth Marketing dream team?

16 September 2020

Buying & selling cars online: how e-commerce is disrupting the automotive industry

9 September 2020

6 trends that are shaping the retail sector

4 September 2020

Ready to take control of my career by treading my own path!

3 September 2020

How I found my way to marketing consulting

2 September 2020

How I ended up in marketing consultancy by accident

1 September 2020

And that’s how I became the marketing consultant I was meant to be…

30 July 2020

3 powerful trends in content strategy: how can you take action today?

23 July 2020

The 10 commandments of Tomorrowland

2 July 2020

What are SMART innovations?

24 June 2020

Webinaire interactif - «Healthusiasm» : la formule secrète pour améliorer la santé et le bonheur de vos clients

24 June 2020

Interactief webinar - Healthusiasm: de geheime succesformule achter gezondere en gelukkigere klanten

17 June 2020

Start innovating today: apply the ultimate innovation toolkit

15 June 2020

Keep is the new get: 3 key enablers for a successful long-term retention strategy

11 June 2020

12 tools to boost your company's innovation skills

5 June 2020

Webinaire interactif - L’influence du coronavirus sur l’e-commerce : The House of Marketing en entretien virtuel avec et Noukie’s

5 June 2020

Interactief webinar - Hoe corona het e-commerce landschap beïnvloedt: The House of Marketing in virtueel gesprek met en Noukie’s

25 May 2020

Why each healthcare company should boost their innovation efforts

21 May 2020

8 nifty dos and don'ts to consider when applying business design thinking

18 May 2020

Business Design Thinking during and after COVID-19: stop faking, start caring and reacting appropriately

18 May 2020

3 obstacles that prevent you from increasing your digital marketing performance

15 May 2020

3 things you can learn from Belgium's Best Brands

12 May 2020

How COVID-19 will have a lasting impact for marketers in pharmaceutical companies

29 April 2020

Insights from what are the advantages of selling through online marketplaces?

28 April 2020

Grow your e-commerce business through marketplaces: the Noukie's case

28 April 2020

9 e-commerce practices that I haven't seen in Belgium yet

21 April 2020

Communication best practices in times of COVID-19

17 April 2020

10 steps to a customer-centric Value Proposition

8 April 2020

10 VoiceTech tools you can use in your home office today (in times of Corona)

1 April 2020

What could block the e-commerce boom in times of COVID-19?

30 March 2020

Expert business design thinking insights from Professor Marion Debruyne

19 March 2020

Can Belgium compete against foreign e-commerce players?

17 March 2020

The impact of COVID-19 on e-commerce: what can we expect to see change?

13 March 2020

In light of COVID-19 virus: info regarding our measures

3 March 2020

How we guided a large pharmaceutical company towards a strong digital strategy based on target group insights

3 March 2020

5 trends that will continue to shape e-commerce in 2020

19 February 2020

A data-driven approach to customer journey mapping

11 February 2020

Give a voice to your brand

11 February 2020

Thinking of rolling out a voice strategy?

4 February 2020

Short Q&A with our THoMer Oliver

4 February 2020

Short Q&A with our THoMer Alexandra

4 February 2020

How we developed the positioning and brand identity of a leading medical device company in the coronary market

28 January 2020

Why purpose marketing doesn't exist (and that's exactly why you should be doing it)

28 January 2020

The role of businesses in securing a sustainable future is changing: where does this shift come from and why is it important for you?

28 January 2020

Expert talks: uncovering the power of growth marketing at Antwerp Management School

17 January 2020

How we identified early adopters to prepare the EMEA-launch of a new cardiological device

15 January 2020

5 things I learned about e-commerce as a 20-something online shopper

18 December 2019

What can you learn from these 5 top-notch Christmas campaigns of 2019

16 December 2019

How Belgian companies are deftly catching the Voice Tech wave

25 November 2019

You asked, we answer: 7 FAQs about data in marketing

22 November 2019

Black Friday: tradition or just a label for another sales period?

19 November 2019

Discover the 3 key Marketing Automation challenges of Barco & UNILIN

19 November 2019

Why brand marketing is the most powerful form of democracy

18 November 2019

Meet the Estonian Mafia

30 October 2019

Deze 5 trends bereiden je vandaag al voor op de mobile marketing van morgen

23 October 2019

Niets kan mobile marketing nog stoppen met deze technologieën

9 October 2019

THoMer Jean-Marc: the story of a volunteer

5 October 2019

How the Immersion Camp prepared us for life @ The House of Marketing – in 3 steps

16 September 2019

Quanteus teambuilding 2019: 'back in time'

12 September 2019

THoMer Elisa: when work meets working out

27 August 2019

Lead scoring: best practices

27 August 2019

3 questions to know if lead scoring is for you

27 August 2019

7 steps to create your own lead scoring model

27 August 2019

What is lead scoring? The difference between demographic and behavioral scoring explained

14 August 2019

Cheers to summer: our Summer Informal 2019

8 August 2019

THoMer Dries: where marketing meets six strings

25 July 2019

Get inspired by these Belgian companies driving growth through personalized experiences

11 July 2019

THoMer Stephanie: from struggling to fit in to craving to stand out

25 June 2019

Why (personalized) customer experience should be at the top of your agenda

19 June 2019

7 take-aways from The Next Web 2019

12 June 2019

THoMer Pieter: past life party planner

21 May 2019

THoMer Shermaine: making the most of motherhood and marketing

17 May 2019

Hyper-personalization takes experiences to the next level – Our key take-aways from Adobe Summit EMEA 2019

15 May 2019

8 elements of comparison between setting up a Marketing Automation tool and running a marathon

17 April 2019

A letter to my kids and the rest of Generation Alpha

11 April 2019

5 golden tips for designing great digital marketing dashboards

20 February 2019

E-commerce in Belgium: what's in the numbers?

20 February 2019

Relive our #THoMski2019

20 February 2019

Has 'big data' killed customer segmentation as we know it? How hyper-personalization is taking over

14 February 2019

The great mystery of the 'pastinaak' hype: the grey zone of online advertising

22 January 2019

Empowered by Quanteus Group: dreaming big, even in the classroom

16 January 2019

Marketing for an audience of one: how to create personalized customer experiences

27 December 2018

Purpose brands: hype or not?

19 December 2018

Become an experience maker: how to create personalized customer experiences

17 December 2018

Ever considered using your marketing automation tool for organizing (B2B) events?

3 December 2018

Debate on the data skills of marketers with Koen Pauwels (3/3)

26 November 2018

Behind the scenes of data analytics tools & models with Koen Pauwels (2/3)

23 November 2018

What we learned at Web Summit 2018: Why adding a human touch to data is important

20 November 2018

Deep dive into data analytics with Koen Pauwels (part 1/3)

20 November 2018

Explore the world of data analytics with Professor Koen Pauwels

12 November 2018

How to leverage Voice Technology?

5 November 2018

Why you should start with Voice commerce today

26 October 2018

Voice Technology: more than a buzzword?

19 October 2018

5 Trends and technologies to watch from SuperNova 2018

17 October 2018

Sustainability: An important marketing responsibility

5 October 2018

A special message for our clients!

4 October 2018

SuperNova: the 5 most important take-aways for marketers

26 September 2018

How to make your employee advocacy program successful

20 September 2018

What you can learn from sustainable start-ups tackling world challenges

20 September 2018

You don't measure your shoe size in square feet, do you?

19 September 2018

Why 'purpose' should be on every organization's priority list

19 September 2018

How to launch a social media employee advocacy program

4 September 2018

How The House of Marketing's 360° talent development approach came to life

9 August 2018

Diving into innovation: a business design thinking training

30 July 2018

Long live summer! The 2018 edition of our Summer Informal

26 July 2018

Ain't no mountain high enough

26 July 2018

Taming wild ideas into a well-prioritized roadmap for your marketing automation implementation

18 July 2018

GDPR in force: what is the impact on your Google Ads and Facebook strategy?

18 July 2018

Discover the ultimate innovation kickstart toolkit

12 July 2018

How much is too much? Managing contact pressure in automated marketing flows

9 July 2018

#NeverStopLearning: what trainings at our house look like

29 June 2018

Ah, those summer nights! Throwback to our BBQ event

27 June 2018

What if your marketing team only sends out emails on your marketing automation platform?

27 June 2018

The toolbox of a digital marketer

23 June 2018

Your employees, your best brand ambassadors

20 June 2018

The drivers behind conversion rates: meet UX and UI

13 June 2018

How to set up your marketing automation dream team