Episode 04 — THOMcast

Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podcast, Marine Rozet tells where this exceptional growth came from: the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.

This episode is part of our podcast series on e-commerce and the E-commerce Barometer published by The House of Marketing and SafeShops.be.

🚀 TIMESTAMPS

• (00:34) Introduction of Jean-marc and Eva
• (00:57) Introduction of Stephanie and the E-commerce Barometer
• (02:20) Introduction of Kazidomi
• (03:02) Start of the interview with Marin
• (07:52) The logistics versus sustainability
• (09:04) How do the lockdowns have impacted the business
• (10:34) Do you notice changes in the way people are consuming?
• (11:00) The increase of online buyers
• (11:45) The difference in Basket value
• (13:30) Comparison with the E-commerce Barometer
• (14:57) marketing Automation practices at Kazidomi
• (17:14) The measurement of the NPS score
• (18:19) How does Kazidomi grow its consumer base?
• (21:15) How do you boost repeat purchases?
• (22:30) How to push consumers to finalize their transactions?
• (26:40) Do online consumers have different expectations than they have in a mortar and brick store?
• (29:32) What are the difficulties going cross-border?
• (32:00) Would Kazidomi ever consider a physical store?
• (33:10) When did you go over and beyond for a customer?
• (34:28) How do you stay up to date about e-commerce?
• (35:49) What e-commerce companies inspire you?
• (36:40) What is your best online experience as a consumer?
• (37:35) Wrap-up

🧩 RESOURCES

• Discover everything The House of Marketing does around e-commerce
• Listen to more e-commerce podcast interviews

🎙 OUR GUEST

With Marine Rozet, Retention & Partnerships Manager at Kazidomi, and Stephanie Tang, Senior Consultant at The House of Marketing.

Stephanie Tang (THoM) and Marine Rozet (Kazidomi)

🙋‍♀️ CONTACT

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