Episode 02 — THOMcast

Organizational design is an underestimated key matter in business change. Our experts join us to share best practices, common mistakes and more to help you and your company develop a better structure towards impact.

Sophie Van Orden and Oliver McAllister join us to explain all about organizational design and how marketing can drive it to achieve a strong impact and embrace change.

🚀 TIMESTAMPS

• (01:22) Introduction of our experts: Oliver and Sophie
• (03:22) What are some big Organizational Design trends we see during the pandemic?
• (04:54) Do you see typical mistakes people make in their process?
• (07:32) How can marketers and our peers better deal with change?
• (11:20) What are some of the typical questions you get from managers struggling with change in their organization?
• (13:50) Could you give us some examples of how to tackle these questions?
• (16:24) How do you convince marketers that the proposed change solution will also work for them?
• (19:00) How does this all apply to me? How can I weigh in on these big topics?
• (21:15) Wrapping up with Sophie and Oliver

🧩 RESOURCES

• A guide that covers all the basics: what makes an organization 'agile'?

• Culture Design Canvas: assess and strengthen your company culture

  
  

🎙 OUR GUEST

With Sophie Van Orden, Organizational Practice Lead, and Oliver McAllister, Senior Consulting Manager at The House of Marketing

🙋‍♀️ CONTACT

Need support at your company?