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29 February 2024

Podcast: Marketing Automation, a win-win strategy for businesses and customers

Episode 11 — THoMcast

 

Today, we focus on Marketing Automation. Our Marketing Automation experts, Alexandra & Dirk, explain what Marketing Automation is, how it can help answer specific business challenges & needs, and how it can add value to the end customer in a B2C and B2B environment.


Thanks to their extended expertise and practical examples we get a clearer view of how to implement a Marketing Automation project including some dos and don’ts.

 

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🚀 TIMESTAMPS

  • 00.36: Introduction of Jean-Marc and Emilie
  • 01.40: Introduction of Marketing Automation Experts Alexandra and Dirk
  • 04.30: What are the key questions you hear from marketing when it comes to marketing automation?
  • 05.40: What does marketing automation bring to companies in general, and to customers in the end?
  • 09.08: Where do you need to look at, before you start a marketing automation project?
  • 11.14: Do you have some anecdotes of Marketing Automation projects you worked on?
  • 14.46: Wrap-up

 

🧩 RESOURCES

 
🎙 OUR GUEST
  • Alexandra Maesen, Senior Consulting Manager and Marketing Automation Expert 
  • Dirk Blondeel, Senior Business Manager at Customer Collective and Marketing Automation Lead at The House of Marketing 

 

🙋‍♀️ CONTACT

Need help with the implementation of Marketing Automation at your company?

 

SCHEDULE A CALL

 

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Blog - Podcast E11

 

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