Episode 11 — THoMcast

Today, we focus on Marketing Automation. Our Marketing Automation experts, Alexandra & Dirk, explain what Marketing Automation is, how it can help answer specific business challenges & needs, and how it can add value to the end customer in a B2C and B2B environment.

Thanks to their extended expertise and practical examples we get a clearer view of how to implement a Marketing Automation project including some dos and don’ts.

🚀 TIMESTAMPS

• 00.36: Introduction of Jean-Marc and Emilie
• 01.40: Introduction of Marketing Automation Experts Alexandra and Dirk
• 04.30: What are the key questions you hear from marketing when it comes to marketing automation?
• 05.40: What does marketing automation bring to companies in general, and to customers in the end?
• 09.08: Where do you need to look at, before you start a marketing automation project?
• 11.14: Do you have some anecdotes of Marketing Automation projects you worked on?
• 14.46: Wrap-up

🧩 RESOURCES

• Discover our Marketing Automation approach
  
• Try out the Marketing Automation ROI Calculator

🎙 OUR GUEST

• Alexandra Maesen, Senior Consulting Manager and Marketing Automation Expert 

• Dirk Blondeel, Senior Business Manager at Customer Collective and Marketing Automation Lead at The House of Marketing 

Need help with the implementation of Marketing Automation at your company?