Episode 07 — THOMcast
Too Good To Go fights food waste via a marketplace app that connects consumers with businesses facing surplus food. But what happened once COVID-19 hit and created an imbalance in the demand and supply equation? Franco Prontera and Kenny Defrijn talk about the opportunities and threats they came across when food businesses were suddenly forced to close down.
This episode is part of our podcast series on e-commerce and the E-commerce Barometer published by The House of Marketing and SafeShops.be.
🚀 TIMESTAMPS
- (06:30) Has the pandemic impacted your way of doing business, where there any threats?
- (09:20) How do you maintain a positive experience throughout the whole journey?
- (12:02) Are there other KPI's that you follow to measure the performance?
- (14:30) Do you have some tips and tricks to boost conversion?
- (19:35) Referring to the non-commercial messages Too Good To Go publishes about food waste: Is this also reflected in your engagement and loyalty strategy?
- (23:32) How is Too Good To Go organized in Belgium and how big is the organization?
- (28:06) Is the business model "subscription" something you thought about and can it boost loyalty further at Too Good To Go?
- (29:44) Can you share a scoop with our listeners?
🧩 RESOURCES
- Discover everything The House of Marketing does around e-commerce
- Listen to more e-commerce podcast interviews
🎙 OUR GUESTS
With Franco Prontera - Country Manager Too Good To Go, Kenny Defrijn – Head of Marketing Too Good To Go, and Stephanie Tang, Senior Consultant at The House of Marketing.
Kenny Defrijn, Franco Prontera (Too Good To Go) and Stephanie Tang (THoM)
🙋♀️ CONTACT
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