The blog

Early 2019, Argenta was facing a year full of challenges: installing a new agile team and adopting a new Marketing Automation tool, Adobe Campaign, with the objective to send out a tenfold of targeted, personalized campaigns compared to the year before. This whole process was initiated by a brand new CCO, who called upon The House of Marketing for help.

Amfora is an organization that is currently divided in two separate entities with different but sometimes overlapping activities and objectives:

THoMers Eline and Cédric sat down with Mireille Urlus, CEO of ARAG, to talk about their successful collaboration over coffee. With the help of the business design thinking methodology, ARAG was able to shift towards a more customer-centric organization.

At the start of 2016, mobile phone operator BASE Company was officially acquired by Telenet, one of Belgium's leading telecom providers. BASE has always been a young and dynamic company with a strong focus on a great user experience. Looking at the fact that 60% of consumers use chatbots to interact with businesses and the use of Facebook Messenger is popular amongst all age groups, the Telenet team contacted BotBakery, specialized in bringing together artificial intelligence, user interfaces, personalization and user experience through the creation of chatbots. Together with Ingenico, BotBakery’s remit was to set up Belgium’s first telecom recharging ‘top-up’ chatbot with an integrated payment module in Messenger to recharge prepaid cards.

THoMers Frauke and Inge look back on their Marketing Automation project at Argenta. Watch the video below to hear about their learnings & insights, and how they implemented Argenta's Marketing Automation tool in 4 steps.

THoMers Eva and Alexandra look back on a successful digital marketing strategy project together with Steven De Backer, Head of Communication and Activation Manager at Keytrade Bank. Watch the video to find out how Keytrade shifted from a product-driven towards a consumer-driven strategy.

With the increased importance of digital acceleration over the last years, companies have been reaching out for help. A few common challenges that we see are misalignment of management teams, no (shared) vision to the digitization and the increasing importance of improving up their digital capabilities and presence.

The marketing team of our client, a large pharmaceutical company, wanted to improve their communication towards healthcare professionals. This resulted in 3 main questions:

Our client is one of the leading actors within the European endovascular & coronary market. A recent brand tracker exercise showed that their target group does not clearly understand what the brand stands for. Next to this, our client lacks a clear view on purchase motivations. They approached The House of Marketing for advice and support in defining their positioning strategy within the coronary market.

The House of Marketing identified potential early adopters to prepare the EMEA-launch of a new medical device in cardiology. Our client, a leading medical device company, wanted to segment their target audience to optimize their sales approach. During the preparation of the launch of a new type of medical device in a mature market, our client was struggling to identify the potential early adopters of the device. They approached us to help them identifying potential early adopters and their key decision criteria