The blog

Voice Technology is everywhere. More than half of U.S. adults have used voice commands and that number keeps growing every day. Belgian consumers are also signing up for it. According to a study by Wavemaker, more than 29% of Belgians used a voice assistant in 2019. It makes perfect sense. The technology itself keeps improving and the possibilities keep expanding every day. But despite the growing popularity among consumers, VoiceTech adoption in the office is still limited. This could have several causes, such as the rise of the open workspace and a lack of privacy amongst colleagues. These limitations disappear however in our home office, where Voice Technology can inject some real added value to your (work)day. These challenging times are an ideal moment to give it a try. Before introducing you to some great VoiceTech tools, let us take you through the different types of devices on which they can be used:

The recent announcement by the Belgian government that the coronavirus containment measures would be extended by two more weeks goes to show that this is an ever evolving crisis. In a previous article, we predicted a significant boost in online sales, due to the closure of most physical stores. Today, Belgian e-commerce is going through its maturity phase, which is proven by the growing number of new market players and the creation of valuable customer experiences. We’re doing everything possible to make e-commerce grow and mature, and therefore expect an even more sustainable growth in the long term. While we see the numbers of e-sales increasing, there have been a few phenomena standing in the way of the success of e-commerce worldwide – think of retailers being overwhelmed by requests for collect services or IKEA’s announcement about their limited webshop offer. In this post, we identify possible blocking factors for e-commerce, divided into 2 main groups: operations & customer expectations. In addition, we share tips for webshop owners to survive during and after these challenging times.

Events are canceled, schools have suspended classes and (most) physical stores are keeping their doors closed: social distancing is the new black. As the COVID-19 virus spreads rapidly throughout Europe and within Belgium, companies are compelled to take responsibility and adapt to the situation. But what's the impact of the virus commotion on e-commerce? Julie Luppens, one of the e-commerce experts at The House of Marketing, expects e-commerce in Belgium to boom these next few weeks/months, partly due to various actions online businesses are taking. We first look into those measures, before discussing 3 trends identified in the recently launched E-commerce Barometer 2019 – and how they will evolve in times of COVID-19.

With COVID-19 spreading rapidly through Europe and Belgium, businesses are increasingly impacted. In light of this evolution, we're sharing an update on measurements from our side. Since March 3rd, we’ve put the following actions into place, in addition to governmental regulations: