I want it all, right here, right now: The cross-channel customer
In our world-of-any, customers want anything, anytime and especially anywhere. Since our amount of time willing to wait has reduced substantially, multitasking has become common property. In this hyper-fragmented world with numerous sales and communication channels, customers are well-informed and have much more control over the buying process than today’s marketer does. The cross-channel customer is born and is here to stay…