The blog

It’s a simple statement to which we’re sure everybody will answer “no, of course not!”. But although the answer to this question is so simple, we often see that companies are using the wrong KPIs and metrics to measure what they want to know. Measuring your shoe size, the amount of baking soda needed or how big your backyard is: you all need different indicators to measure what you want to know. And although teaspoons are very effective for measuring how much baking soda you need, it doesn’t immediately help you to work out the size of your backyard.

Poverty, migration, droughts... Our world is facing many challenges and consumers increasingly demand positive action, which has made it impossible for businesses to lag behind. THoMer Kristien explains how to include purpose on your priority list and why the time is now to do so.

Nowadays, it is critical for companies to stay up-to-date with all the changes brought by new technologies in order to retain their position in the market. The impressive development of social media has pushed companies to adapt themselves to this new trend by having a more social-oriented culture.

What happens when your Human Capital team consists of people with a background in marketing? Well, you embark on a maHRketing project! A year ago we decided it was time for The House of Marketing to not only be at the forefront of marketing, but also at the forefront of what we call Human Capital. At The House of Marketing we've always had the mindset of investing in people and enabling them to realize their full potential. But even if the mindset was there, we noticed our processes were still very traditional and therefore not always contributing to our goal of realizing the full potential of our THoMers. It was time for a change and so we kicked off our Talent Development project!

Are you familiar with the business design thinking methodology? It's a mindset, a customer-centric approach to problem solving and a way to design things right (versus designing the right things) based on customer needs. The approach focuses on doing rather than thinking and provides a solution to cope with a constantly changing world. Visualizing our explanation:

How we wish summer could last forever. Last week, we celebrated our favorite time of the year with our Summer Informal. During the annual event, employees and freelancers of The House of Marketing gather to mingle.

Our THoMers like tackling challenges – and they don't stop once work hours are over. This spring, THoMer Karel, his wife and our group CFO's husband conquered the Mont Ventoux, while THoMer Lise and her dad showed off our company colors on top of Le Grand Ballon. Check out the proof below!

The decision has finally been taken, you are about to invest in a marketing automation tool! Now the fun part begins: discussing wish lists. It can be quite complex for a decision maker to go from the wildest ideas for a new tool to a concrete prioritized list of tool requirements.

Unless you have been able to hide yourself from all the buzz about data protection, the chances are high that by now you’re familiar with the General Data Protection Regulation (GDPR) and the upcoming E-Privacy regulation (EPR). But what impact do all these new regulations have on your digital advertising activities?

We all want to bring more innovation to the workplace and into our business model. But how to start? THoMer Stefan created the ultimate innovation kickstart toolkit that will help you get the ball rolling into the right direction. Ready? Buckle your seat, here we go!