The blog

If you want to go down the path of disruption, technology is not the end state. Consumer experience is; technology is merely an accelerator!

On November 5th and 6th, our ThoM consultants Paulien Peeters and Karolien Vanhelden participated to the World Creativity Forum, Europe’s biggest conference on entrepreneurial creativity.

Diegem, 15 octobre 2014 – The House of Marketing, le leader de la consultance en marketing en Belgique, inspire et développe cette année encore les jeunes talents marketing avec deux initiatives originales. La première permettra d’identifier LE Marketing Genius 2015 parmi les jeunes professionnels et les étudiants. D’autre part, The House of Marketing (THoM) lance les « THoM’ster Classes » dans trois villes étudiantes, sous forme de sessions interactives où les étudiants de dernière année découvrent les enjeux actuels du marketing.

Diegem, 15 oktober 2014 – The House of Marketing, het toonaangevende Marketing consultancybedrijf in België, inspireert en ontwikkelt ook dit jaar weer jong marketingtalent. Enerzijds organiseert The House of Marketing voor de vierde keer de zoektocht naar dé Marketing Genius onder young professionals en studenten. Anderzijds lanceert het consultancybedrijf THoM’ster Classes in drie studentensteden, interactieve sessies waarbij studenten kennismaken met de huidige marketinguitdagingen.

We have expanded our team with 7 new colleagues, get to know them and view their profile on our THoMers page. From left to right: Maxime Pudzeis, Lies Taerwe, Frederik Sunaert, Karel Ingelbeen, Ilse Vos, Thomas Peeters and Laetitia Gutierrez.

The American Chamber of Commerce in Belgium (AmCham Belgium) is one of the largest and most influential business organizations in the country. Founded in 1948, it has more than 500 members who together strive for a more competitive and prosperous Belgium. AmCham Belgium is an independent non-profit organization. In addition to US companies in Belgium, our members include local and other international businesses operating in the country.

Hulp bij moeilijke gevallen Een consultant die beslist ook overnames te doen, en die zo in de marketing terechtkomt: Quanteus kiest niet voor de platgereden paden, ook niet in zijn klantenbestand. “De meesten kiezen voor een goed bedrijf. Wij zeggen: er mag een hoek af zijn”

The sharing economy is everywhere. As marketers, we should realize that this phenomenon can have a huge impact on existing business models, so we’d better get ready for a future where sharing will become the new owning.

After the take-over by Quanteus, as a first synergy, we will share offices with Quanteus. We will move during the weekend of 28 and 29 of June 2014 to our new address: Park Lane Building C, Culliganlaan 2, 1831 Diegem, Belgium.

I believe the marketing department needs to be centered on the often used metaphor of Velcro management: Cohesive when in place, but easily rearranged when the situation and organization strategy change. 76% of the respondents in the Yearly Marketing Survey 2014 believe in such an agile and up-to-date organizational structure. Of course, you can’t constantly rip the company apart. A certain level of continuity needs to be maintained.