Contact Us

The blog

Discover smart tips, personal stories and our take on the latest marketing trends
Back to overview

 

SUBSCRIBE VIA FACEBOOK MESSENGER

 

10 November 2020

How to create an engaging digital dialogue with your target physician

Looking back at the past few months, there’s no doubt that Covid-19 has only intensified the need and desire to go digital, also in the pharmaceutical industry. Meeting physically has become more difficult, if not impossible. This has prompted a dramatic increase in the number of pharma companies reaching out to the same target group, via the same digital channels, to create a personal, but now digital dialogue.
8 October 2020

How we guided these companies through their digital acceleration journeys

With the increased importance of digital acceleration over the last years, companies have been reaching out for help. A few common challenges that we see are misalignment of management teams, no (shared) vision to the digitization and the increasing importance of improving up their digital capabilities and presence.
29 September 2020

Takeaways from the Uplift Virtual Summit: what Eminem & Bill Withers can teach you about customer experience

Last Wednesday I attended the Uplift Virtual Summit by Insider, a series of keynotes on personalized e-commerce experiences with speakers from NASA, Prezi, and Loewe. We took to the virtual stage ourselves as well: Dennis De Cat, Growth Marketing expert and Managing Director of our sister company Upthrust, presented together with one of our clients, Torfs. He and the e-commerce Manager of the shoe brand, Karl Bosmans, discussed the set-up and results of a scalable growth process.
28 September 2020

Stepping away from traditional marketing: what makes a Growth Marketing dream team?

Growth experts Oliver McAllister, Eva Dillen and Alicia Bandinelli share their view on and experience with Growth Marketing. How do we do Growth Marketing? What is so unique about our team? Watch the video and tap into the world of rapid experimentation! 👇📽️
16 September 2020

Buying & selling cars online: how e-commerce is disrupting the automotive industry

Had you told your friends or family in 1997 that you were buying a car online, you would have got some strange looks or even been laughed at. But what’s the story today, 20 years down the road? Would they still be laughing? This is where we are right now:
9 September 2020

6 trends that are shaping the retail sector

Today, disruption has impacted almost every aspect of business as a new relationship between companies and customers has taken center stage.
4 September 2020

Ready to take control of my career by treading my own path!

I’m Julie, Consulting Manager at the House of Marketing. I am 35, have been married for 10 years and am mother to a hyper-active 7-year old son. After more than 13 years of experience, mainly in the banking and fintech industries, I realized through my many interactions with consultants, friends and colleagues that consulting was maybe something for me.
3 September 2020

How I found my way to marketing consulting

I thought I was on the way to a VP position at a large multinational. I had spent several years after university working my way up the corporate ladder, eager to explore different opportunities at renowned companies such as Microsoft, Sony, Whirlpool and AB-InBev. More than once I had been able to switch roles to accommodate my never-ending need for new challenges. I was rewarded quite well for my performance and eagerness, yet I never felt truly at ease in any of the roles I was in.
2 September 2020

How I ended up in marketing consultancy by accident

Once upon a time, I was probably the most firmly rooted marketer you could find in Belgium. For the first 12 years of my career, I climbed the ladder from Junior Brand Manager for Fristi and Nutroma to Marketing Manager for the value brands portfolio and OOH with Friesland Campina, handling projects in different countries in Europe.
1 September 2020

And that’s how I became the marketing consultant I was meant to be…

My career path is original to say the least, most people cannot really follow me when I explain: I am French, but, one way or another, I have worked in France for only 6 months. I have built most of my career in The Netherlands, with a French company though – one of the biggest multi-nationals in the food industry.
GettyImages-85184293_full-558069-edited.jpg

Contact

Park lane Building C
Culliganlaan 2
1831 Diegem


+32 2 704 91 61
Calculate route

NL Office

Bargelaan 200
2333 CW Leiden
The Netherlands


 
Calculate route

Subscribe to our newsletter

copyright © The House of Marketing | legal | privacy statement | cookie policy