The blog

Employees have become highly valuable actors in terms of social media and their impact on companies. Indeed, they can increasingly boost marketing, communication, sales and HR business results. Knowing the benefits companies can obtain by having their employees engaged on social media, they are highly recommended to develop employee advocacy programs that provide a focus point for all social media brand ambassadors.

Have you ever thought about plastic pollution while swimming in the sea? Pondered about slavery while enjoying a chocolate bar? Reflected on food waste while eating out at a restaurant? Although most people don’t consider world challenges while going about their day-to-day activities, these kept Boyan Slat, Teun Van de Keuken and Lucie Basch awake at night. The 3 entrepreneurs decided to take action and (co-)founded The Ocean Cleanup, Tony’s Chocolonely and Too Good To Go. Let’s find out how these start-ups have provided self-sufficient solutions to world-threatening challenges. In addition, we explain the advantages of a start-up structure and demonstrate why every company, regardless of its growth phase, should invest in sustainable entrepreneurship.

It’s a simple statement to which we’re sure everybody will answer “no, of course not!”. But although the answer to this question is so simple, we often see that companies are using the wrong KPIs and metrics to measure what they want to know. Measuring your shoe size, the amount of baking soda needed or how big your backyard is: you all need different indicators to measure what you want to know. And although teaspoons are very effective for measuring how much baking soda you need, it doesn’t immediately help you to work out the size of your backyard.

Poverty, migration, droughts... Our world is facing many challenges and consumers increasingly demand positive action, which has made it impossible for businesses to lag behind. THoMer Kristien explains how to include purpose on your priority list and why the time is now to do so.

Nowadays, it is critical for companies to stay up-to-date with all the changes brought by new technologies in order to retain their position in the market. The impressive development of social media has pushed companies to adapt themselves to this new trend by having a more social-oriented culture.

What happens when your Human Capital team consists of people with a background in marketing? Well, you embark on a maHRketing project! A year ago we decided it was time for The House of Marketing to not only be at the forefront of marketing, but also at the forefront of what we call Human Capital. At The House of Marketing we've always had the mindset of investing in people and enabling them to realize their full potential. But even if the mindset was there, we noticed our processes were still very traditional and therefore not always contributing to our goal of realizing the full potential of our THoMers. It was time for a change and so we kicked off our Talent Development project!

The decision has finally been taken, you are about to invest in a marketing automation tool! Now the fun part begins: discussing wish lists. It can be quite complex for a decision maker to go from the wildest ideas for a new tool to a concrete prioritized list of tool requirements.

Unless you have been able to hide yourself from all the buzz about data protection, the chances are high that by now you’re familiar with the General Data Protection Regulation (GDPR) and the upcoming E-Privacy regulation (EPR). But what impact do all these new regulations have on your digital advertising activities?

We all want to bring more innovation to the workplace and into our business model. But how to start? THoMer Stefan created the ultimate innovation kickstart toolkit that will help you get the ball rolling into the right direction. Ready? Buckle your seat, here we go!

How many emails can I send my prospects before they get annoyed? And how much time should I leave in between? These are questions many marketers are struggling with. If the so-called "contact pressure" becomes too high (also referred to as "marketing fatigue"), prospects might develop a grudge against your brand. As a result, they will start to actively avoid you, which leads to unsubscribes – or worse: to spam complaints. On the other hand, not getting in touch with your customer on a regular basis will most likely result in missed opportunities.