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29 February 2024

Personalization journey: are you still on the right track?

The end goals of any Customer Experience (CX) program are on the one hand to create business value through acquiring, retaining and growing profitable customers and on the other hand to achieve your business results.
29 February 2024

How Integrated Data (ID) Marketing will disrupt Business Design Thinking

To avoid this risk of failure when launching a new product or service, we revolutionized the Business Design Thinking framework by incorporating Integrated Data (ID) Marketing. By adding ID Marketing to your methodology, you put yourself in your customer's shoes while constantly checking in with them through validation. This is your key to successful innovation.
29 February 2024

Data as a game changer: its impact on the football industry

Since I was a kid, I’ve always been intrigued by sports. The tension, the competitiveness, the unreal happiness of winning and even the huge disappointment of losing are feelings that cannot be matched. As I wasn’t touched by a magic wand, my sporting career remained pretty recreational.
29 February 2024

Telemedicine in Belgium: barriers and facilitators for physicians and patients

Telemedicine is a broad term. For the purpose of this article, we will define telemedicine as a two-way video and audio-based interaction between a healthcare professional and a patient concerning a health topic or issue, replacing a regular face-to-face conversation. For the sake of simplicity, the term virtual consultations will be used in the rest of the article.
29 February 2024

10 Belgian companies leading the way in sustainable e-commerce

The popularity of online shopping continues to increase year after year. In a recent article we explained that online shopping can – under certain circumstances – have a negative impact on our beloved planet.
29 February 2024

Cracking the virtuous circle of growth

When you look for a definition of ‘Growth Marketing’ on the internet, you will most probably read that it’s all about rapid experimentation. When analyzing the most innovative and fast-growing businesses, there is no doubt that rapid experimentation can be a real game-changer. For example, Netflix is running over a hundred experiments a year and Airbnb just passed the bar of 500 per month.
29 February 2024

How retailers help their clients make sustainable decisions

Let’s start with the story of the plastic bag. Go back 10 years to the days when it was normal to use a new plastic bag every time you went to get groceries. Your behavior has probably changed by now. And although this change in behavior can be put down to a number of drivers, your retailer is certainly an important one. By charging a small fee for plastic bags and making sure reusable ones were easily accessible at the check-out, retailers helped change their consumers’ behavior.
29 February 2024

How blockchain will disrupt the digital marketing landscape

With business moguls such as Elon Musk tweeting about Doge coin, cryptocurrencies continue to make headlines. Sure, everyone has heard about Bitcoin and Ethereum, but what few people know is how blockchain, the technology behind these digital coins, works and that in reality its application stretches far beyond that of digital currencies alone.
12 January 2021

Bridging silos to define a strategy for digital marketing channels

The mission: Define a digital channel strategy A team of digital channel experts was in search of their overarching digital (channel) strategy, in order to align themselves as one team, with one clear vision on digital channel marketing. The team, consisting of specific channel experts, were struggling to align on the broader picture. That is when this large Belgian retailer called in the help of The House of Marketing, to get a central perspective.
11 January 2021

Put your money where your mouth is: why the brain matters more than words when it comes to sustainable marketing

Green is the new black. Sustainability seems to be on every marketer's mind nowadays, and that’s how it should be. Driven by a clear shift in societal relevance, more and more companies are looking into how they can make their business offerings and processes sustainable. And we couldn’t be happier about it!
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