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21 March 2016

Bloovi's view on how marketing has become a whole new ball game

The House of Marketing is the proud organizer of the Yearly Marketing Survey. This year’s edition has been organized with the support of Sortlist and Bloovi. Over the years, this survey has become the reference in the marketing community and a source of inspiration for many marketers. Bloovi is proud to be a part of the Yearly Marketing Survey. In this interview, founder Marnik D’Hoore shares his thoughts and findings.
16 March 2016

The House of Marketing's view on the state of marketing automation in Belgium

The House of Marketing is the proud organizer of the Yearly Marketing Survey. This year’s edition has been organized with the support of Sortlist and Bloovi. Over the years, this survey has become the reference in the marketing community and a source of inspiration for many marketers. So, how does the marketing consulting company itself view the results of this 13th edition? An interview with Marketing Manager Karolien Vanhelden.
19 February 2016

Quanteus Group participates in "Vlajo entrepreneurs in front of the Classroom"

During an interactive session our Chief Coach Kris Vansanten will tell about his experiences in our company at the Don Bosco College in Haacht. For us the perfect opportunity to get to know the employees of the future, and for young people to have a clear view on what business and industry entail. Through our participation, we hope to encourage entrepreneurship amongst young people and to inspire them to start their own business or to step into the business world.
16 February 2016

Presenting modern marketing at the "Ondernemersuniversiteit"

At The House of Marketing we're always available to share our knowledge, not only with clients but also with marketing students. Which is why, yesterday evening, Nicole Berx presented at the "Ondernemersuniversiteit", an initiative of the UHasselt School of Expert Education and the "Club van Eigenaars-Ondernemers Limburg". There she talked about how modern marketing is different, how it needs to be supported by technology and finally what it all means for SMEs.
11 February 2016

To snap or not to snap? 5 steps for finding out whether you should consider using Snapchat in your campaigns

Snapchat is hot! The instant messaging app that allows you to send photos or videos (these are the ‘Snaps’ in Snapchat) that can only be seen by the receiver for a maximum of 10 seconds, has reached 6 billion daily video views worldwide. More importantly, Belgium is the country with the second highest usage of Snapchat amongst youngsters, with 46% of teens using the app. (Webindex, 2015)
27 January 2016

HackaTHoM: Going the extra mile!

Inspired by trending Hackathons, we launched our own variant: HackaTHoMs. HackaTHoMs are unique customer-centric marketing brainstorms that combine the cross industrial knowledge of our marketing consultants with brainsteering techniques. In a co-creative mindset, The House of Marketing helps clients to tackle business challenges for which they lack knowledge or time to solve them. HackaTHoMs are organized in an appropriate creative setting, making it fun and interesting for everyone.
27 January 2016

The House of Marketing went abroad to inspire you

The House of Marketing attended two inspiring international marketing conferences: the DMA conference &THEN in Boston and the Web Summit in Dublin. During these events we participated in exhaustive workshops, attended inspiring lectures and gained a lot of new insights in order to stay at the forefront of marketing. We clustered our insights in an inspirational presentation:
25 January 2016

Our THoMski 2016 was a blast!

Since more than 10 years, we organize a yearly ski trip! THoMers who love to ski or snowboard (or prefer especially the après-ski and just join for the nice atmosphere) have the opportunity to go for a short trip of 3-4 days in the mountains! During these days, we live together in a warm and cosy chalet. Fun guaranteed!
25 January 2016

Marketing in 2016: What to expect?

The New Year greetings are getting behind us, the year kicked off at full speed. Welcome to 2016! 2015 was without a doubt an exciting year. Marketing evolved faster than ever. New technologies and the increased expectations of consumers forced marketers to reinvent themselves in terms of new marketing and business models.
4 January 2016

What Life @ THoM looks like

Curious to to know how life at The House of Marketing looks like, next to the interesting and challenging projects at our clients? Want to see what our offices look like from the inside? Watch our video and find out yourself!
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