The blog

We kicked off 2017 by proudly presenting the new branding of The House of Marketing. Here are 8 commandments that take you inside the story of this journey:

Diegem, 27 January 2017 – The House of Marketing (THoM) has been the ultimate standard for excellence in the Belgian marketing community for strategic marketing consultancy and implementation services for over 20 years. Today, THoM launches its new logo and baseline as the culmination of the successful transformation of recent years, set to underscore the company’s stand- out market position.

After a three-year process of transformation and integration into the Quanteus Group, we are very happy to introduce our new branding to you as the cherry on the cake of our success story. We believe our new branding fits with our identity and the DNA that makes us unique. We dare to dream with our clients and transform those dreams into reality. From vision to strategy, down to the last mile of implementation, we dream, we think and we do.

Marketing automation is clearly a vital topic among marketers who want to create future-proof strategies for their businesses. The House of Marketing actively supports its clients in the implementation and use of marketing technology through an active implementation and consulting service for 4 major platforms: Hubspot, SAP Hybris, Adobe Marketing Cloud & Marketo.

One of the focus areas for marketers these days is to manage complex, multi-channel customer journeys. Customers expect a seamless journey across all points of interaction as they don’t distinguish between brand, sales or service experiences. Quickly evolving technologies, such as virtual reality, chatbots or smart devices can help marketers to enable a more seamless experience. These technologies empower the marketer to take control of the customer journey and even shorten the path to purchase. Let’s highlight a few examples.

The House of Marketing was invited by AIESEC Alumni Belgium to give a lecture to their alumni about the marketing environment today’s brands are facing while approaching a new generation of shoppers: “the millennials”.

I recently had the pleasure to attend Bernard Gustin, CEO of Brussels Airlines, at an inaugural lecture on “how to turn a crisis into opportunities” for the opening of ICHEC’s 2016-2017 academic year. His lecture was simply extraordinary; what a leader with such an inspiring and game-changing mindset.

The House of Marketing attended eTradeSummit 2016, where e-trade and hands-on digital experts shared their insights and knowledge. We have summarized the 10 key takeaways from this edition, inspiring you how you can amplify your e-commerce business.

The retail industry has experienced a major transformation over recent years with the advent of e-commerce. A business can now market its products across borders, independent of its physical location. With a total of 685 million online shoppers spending an average of €1,540 in Europe, and with e-commerce turnover predicted to grow by 14% in 2016, today is definitely a good time to market your products online.

The House of Marketing is proud to welcome 17 new THoMers in the company. The first thing on their agenda? Immersion camp: a whole week offsite at the beginning of September, where they get an introduction in our way of working via trainings and workshops, and need to solve a real-life business case. But it's not only work of course. There is also an important teambuilding aspect to the immersion camp, since the new THoMers get to know each other better in order to build on each other's knowledge and experience.