The blog

Hulp bij moeilijke gevallen Een consultant die beslist ook overnames te doen, en die zo in de marketing terechtkomt: Quanteus kiest niet voor de platgereden paden, ook niet in zijn klantenbestand. “De meesten kiezen voor een goed bedrijf. Wij zeggen: er mag een hoek af zijn”

After the take-over by Quanteus, as a first synergy, we will share offices with Quanteus. We will move during the weekend of 28 and 29 of June 2014 to our new address: Park Lane Building C, Culliganlaan 2, 1831 Diegem, Belgium.

These turbulent times of economic recession force companies to reinvent their business and to stand out from the competition. Remarkably, it seems that a lot of companies seek the Holy Grail in consumer irritation. Communicating every message everywhere at every time is the new strategy of marketers who only try to generate sales at the expense of what the customer really wants.

Many people say that a dog is man’s best friend. From them, we can learn a lot about loyalty. My dog is an English Cocker Spaniel and she is loyal until the point where her nose and instinct takes over. Since it is a hound, the instinct takes over most of the time. The same principle can be applied to the subject I wish to discuss, namely the new trend of customer loyalty cards. I will comment on this trend by giving my own experiences as a catering entrepreneur.

The English royal baby has been an inspiration for different types of industries. The medical world used the birth to motivate Belgian mums to leave hospital after a day, in order to save money. The fashion industry was interested to see what the future Queen of England wore when she left hospital and still today when the media catches a glimpse of the baby, this will be broadcasted all over the world. This event inspired me, since I am working on a project at a baby retailer, to write a point of view on targeted marketing of pregnant women.