The blog

Let’s start with a short recap of my previous ‘point of view’ piece; “Preparing yourself for an omni-channel world: What’s it all about and how can you get there?” The difference between online and offline channels is a current hot topic in retail markets. Why are we talking about ‘the difference’? Because in most cases, online and offline are still considered to be totally separate entities. Although consumers already think, handle and buy in an integrated way, retailers persist in approaching them in different ways with different messages. If a retailer’s online and offline channels are not aligned, they may as well be competing against each other.

Omni-channeling is de realiteit Slechts 22% van de marketeers geeft echter aan op de goede weg te zijn Diegem 2/3/2015 – Aangezien The House of Marketing elk jaar de trends en uitdagingen van de marketeer onderzoekt en de Unie van Belgische Adverteerders de inzichten en trends in media en communicatie volgt, werden voor de twaalfde editie van de Yearly Marketing Survey de krachten voor de tweede keer gebundeld. Uit het onderzoek blijkt dat marketeers meer vertrouwen hebben in de toekomst dan de consument en dat omni-channeling wel eens de ideale aanpak kan zijn in disruptieve tijden.

L’omni-channel est la nouvelle réalité Seulement 22% des marketeers confient être sur la bonne voie Diegem 2/3/2015 – Étant donné que The House of Marketing analyse tous les ans les tendances et les défis auxquels est confronté le marketeer et que l’Union Belge des Annonceurs suit les évolutions et les tendances en matière de médias et de communication, les deux organisations ont décidé d’unir leurs forces pour la deuxième fois dans le cadre de la douzième édition du Yearly Marketing Survey. Celle-ci révèle que le marketeer a davantage confiance dans le futur que le consommateur et que l’omni-channel pourrait bien être l’approche idéale dans nos périodes de disruption.

A current hot topic in retail markets is the difference between online and offline channels. Why are we talking about ‘the difference’? Because in most cases, online and offline are still considered to be totally separate entities. Although consumers already think, handle and buy in an integrated way, retailers persist in approaching them in different ways with different messages. If a retailer’s online and offline channels are not aligned, they may as well be competing against each other.

It is in the mission of The House of Marketing to support and strengthen the Marketing community in Belgium. With that purpose in mind, we became partner of the ‘Marketer of the year’ event, organized by STIMA & Roularta (Trends). On the 19th of November we were thus present at the gala event with a delegation of managers and board members of The House of Marketing.

On November 5th and 6th, our ThoM consultants Paulien Peeters and Karolien Vanhelden participated to the World Creativity Forum, Europe’s biggest conference on entrepreneurial creativity.

Diegem, 15 octobre 2014 – The House of Marketing, le leader de la consultance en marketing en Belgique, inspire et développe cette année encore les jeunes talents marketing avec deux initiatives originales. La première permettra d’identifier LE Marketing Genius 2015 parmi les jeunes professionnels et les étudiants. D’autre part, The House of Marketing (THoM) lance les « THoM’ster Classes » dans trois villes étudiantes, sous forme de sessions interactives où les étudiants de dernière année découvrent les enjeux actuels du marketing.

Diegem, 15 oktober 2014 – The House of Marketing, het toonaangevende Marketing consultancybedrijf in België, inspireert en ontwikkelt ook dit jaar weer jong marketingtalent. Enerzijds organiseert The House of Marketing voor de vierde keer de zoektocht naar dé Marketing Genius onder young professionals en studenten. Anderzijds lanceert het consultancybedrijf THoM’ster Classes in drie studentensteden, interactieve sessies waarbij studenten kennismaken met de huidige marketinguitdagingen.

We have expanded our team with 7 new colleagues, get to know them and view their profile on our THoMers page. From left to right: Maxime Pudzeis, Lies Taerwe, Frederik Sunaert, Karel Ingelbeen, Ilse Vos, Thomas Peeters and Laetitia Gutierrez.

The American Chamber of Commerce in Belgium (AmCham Belgium) is one of the largest and most influential business organizations in the country. Founded in 1948, it has more than 500 members who together strive for a more competitive and prosperous Belgium. AmCham Belgium is an independent non-profit organization. In addition to US companies in Belgium, our members include local and other international businesses operating in the country.