The blog

In this Point of View I want to address three questions about the Belgian digital landscape in which all companies and citizens operate at the moment. I wonder why Belgium is still lagging behind in terms of digital maturity and e-commerce compared with other countries within the European Union? But don’t be afraid, there are government measures underway or being applied as I write. And finally I’ll try to see what can be done better because, let’s be honest, in Belgium as in France and The Netherlands, there is a slight tendency to criticise what our politicians do. It’s all part of the game.

This year The House of Marketing partnered up with Sortlist to conduct the Yearly Marketing Survey. Sortlist reinvents the way companies find their agencies. Co-founder Nicolas Finet reflects on the results of the survey.

The House of Marketing is the proud organizer of the Yearly Marketing Survey. This year’s edition has been organized with the support of Sortlist and Bloovi. Over the years, this survey has become the reference in the marketing community and a source of inspiration for many marketers. Bloovi is proud to be a part of the Yearly Marketing Survey. In this interview, founder Marnik D’Hoore shares his thoughts and findings.

The House of Marketing is the proud organizer of the Yearly Marketing Survey. This year’s edition has been organized with the support of Sortlist and Bloovi. Over the years, this survey has become the reference in the marketing community and a source of inspiration for many marketers. So, how does the marketing consulting company itself view the results of this 13th edition? An interview with Marketing Manager Karolien Vanhelden.

Some weeks ago, when driving my car, I was listening to the radio. The newsreader was talking about a contest in The Netherlands called “The Golden Windegg”, a competition organized by the “Foodwatch” organization. As a company you particularly hope not to be nominated for this award, and if you are, you cross your fingers in the hope that you don’t win the prize for most misleading product of the year. The “lucky” winner of the Golden Windegg 2015 was Albert Heijn, for their cranberries. Although these cranberries are sold as so-called “superfoods”, they consist of 68% added syrup and contain only 30% real cranberries. Needless to say, this is a prize the store should not be proud of.

A while ago I read a blogpost about HelloFresh, a company that delivers recipes with all the pre-measured ingredients to your door each week. Ingenious service, you might think, but what actually got me to read the post was its rather offensive title, including the word Foodjehovas... What happened to the author was that he decided to cancel his subscription, and that's when it all went south.

During an interactive session our Chief Coach Kris Vansanten will tell about his experiences in our company at the Don Bosco College in Haacht. For us the perfect opportunity to get to know the employees of the future, and for young people to have a clear view on what business and industry entail. Through our participation, we hope to encourage entrepreneurship amongst young people and to inspire them to start their own business or to step into the business world.

There is a group of digital entrepreneurs earning millions of dollars by making efficient use of modern digital marketing strategies. I learned lots from them and you could, too.

At The House of Marketing we're always available to share our knowledge, not only with clients but also with marketing students. Which is why, yesterday evening, Nicole Berx presented at the "Ondernemersuniversiteit", an initiative of the UHasselt School of Expert Education and the "Club van Eigenaars-Ondernemers Limburg". There she talked about how modern marketing is different, how it needs to be supported by technology and finally what it all means for SMEs.

Snapchat is hot! The instant messaging app that allows you to send photos or videos (these are the ‘Snaps’ in Snapchat) that can only be seen by the receiver for a maximum of 10 seconds, has reached 6 billion daily video views worldwide. More importantly, Belgium is the country with the second highest usage of Snapchat amongst youngsters, with 46% of teens using the app. (Webindex, 2015)