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THoMer Dennis Peeters went to the Marketing Nation Summit 2016 in Las Vegas organised by Marketo and gained a lot of new insights. Let's hear what he has to say!

This year we celebrated our 2 years as part of the Quanteus group. Together with Hello Agency, celebrating its first year in the group, and Quanteus we enjoyed an after work party.

Time goes fast. I’ve been at The House of Marketing for 10 years now. It makes me think of course about what I’ve been doing these last 10 years and how Marketing evolved. Clearly a lot has changed in marketing in just 120 months. If you look at other sectors you see some big evolutions as well of course. Take the medical sector for example, where we can treat diseases today off which patients were still dying a couple of years ago. In some areas you have ground-breaking improvements. Think about robots being used in the operating room. Can we say we made ground-breaking improvements in marketing? How has marketing evolved the last 10 years? Let’s focus on some key evolutions.

At the Marketing Nation Summit, a lot of insights about marketing automation and the latests trends were shared. Today I'll be sharing 3 of those trends with you. These are definitely not the first steps to take in your digital transformation, but they are happening right now. This is what you should be thinking about if you want your competition to wonder why you're so successful:

This week, I had the opportunity to attend the Marketing Nation Summit by Marketo in Las Vegas. This is the place to be to meet the community of marketing automation leaders and find out what they are thinking about, what they are doing and how they are solving some of the challenges that our clients also face.

The Marketing Nation Summit in Las Vegas is a playfield for technology. An excellent opportunity to test the Giroptic 360° camera. And what place is better to do this than the Expo Hall. The video is hosted by Wistia (they have a boot at the summit!) who suggested to use their platform, with success!

The Marketing Genius 2016 team reached a milestone on the 26th of April @ Felix Pakhuis! After months of preparation - launching a new website, generating awareness, scoring the point of views and selecting 6 finalists – it was finally time to elect the Marketing Genius 2016 during the final event! Partners, finalists and guests experienced an evening full of light to say the least! The result: a satisfied team that brought the genius concept alive in every detail of the event!

Diegem, le 26 avril 2016 – The House of Marketing, le leader de la consultance en marketing en Belgique, s’est cette année encore lancé à la recherche du Marketing Genius parmi les jeunes professionnels actifs dans le domaine du marketing. Durant la finale qui s’est tenue le 26 avril en présence des entreprises partenaires et tous les génies, l’entreprise a élu le vainqueur de cette cinquième édition : Isabeau Sas. Cette jeune marketer de talent sera à nouveau sous les projecteurs pour présenter le point de vue qui lui a valu de gagner ce prix lors du Vlerick Marketing Colloquium le 12 mai. Isabeau Sas est élue Marketing Genius 2016 Elle brillera le 12 mai sur l’estrade du Vlerick Marketing Colloquium

Diegem, 26 april 2016 - The House of Marketing, het toonaangevende marketingconsultancybedrijf in België, ging ook dit jaar weer op zoek naar dé Marketing Genius onder de young marketing professionals. Tijdens het finale event in het Felix Pakhuis op 26 april klonk het bedrijf, samen met alle geniuses en de partners, op de winnaar van deze vijfde editie: Isabeau Sas. Onder begeleiding van The House of Marketing zal dit jong marketingtalent haar winnende visie uit de doeken doen tijdens het Vlerick Marketing Colloquim op 12 mei. De Marketing Genius 2016 is Isabeau Sas Zij zal op 12 mei schitteren op het podium van het Vlerick Marketing Colloquium

Lately, it seems the “full-stack” descriptive used as a proxy for “jack of all trades” profiles doesn’t just apply to developers any more. This is because start-ups and tech companies are becoming increasingly interested by a new breed of digital marketer: “the full-stack marketer”