The blog

Each year, The House of Marketing organizes the Yearly Marketing Survey. With our survey we are constantly gaining insights into new trends and challenges in the Belgian marketing landscape and are able to share this knowledge with the whole Belgian marketing community. How does technology impact your marketing business today? How can you catch the customer’s attention in today’s distracted world? And are you already leveraging marketing automation?

WebTomorrow 2016 was all about the impact of digital! The House of Marketing invited IBM Watson Internet of Things, Marketo and Turn to our on-stage panel discussion about “Will marketing become an algorithm?”. Afterwards THoMers Renout and Karolien took the time to ask them some interesting questions about the future of marketing.

Some days ago, we looked at what a chatbot was all about, and how they will change the way customers interact with companies. Let’s deepen our understanding of the subject and address two other questions. What is the added value they create for marketers and will they ever replace a human being?

A few weeks ago, Facebook announced that it is opening up its Messenger platform to chatterbots. At its annual developer conference, the social media giant unveiled a way for bot developers to build bot code into the company’s Messenger communications platform. In this article, we will discuss the challenges and opportunities created by the integration of bots into messaging apps and its implication for marketers. Bots could become a game changer for those who grab the opportunity to implement them, and master the technological and organizational implications of integrating chatterbots into their communication channels mix.

Advertising has changed tremendously in the past few years, influenced by digital disruption and advertising technology. Did I shock you? I suppose not. For many marketers these days, "programmatic" is becoming part of their day-to-day jargon and "algorithm" is no longer a dirty word that they prefer to avoid.

The House of Marketing attended Bloovi's WebTomorrow 2016 conference. A lot of great speakers and companies were present. We have summarized for you the 8 start-ups who rocked on stage and who you should definitely keep an eye on!

THoMer Inge was present at Social Media Day 2016, an event full of insights, tips & tricks and cases regarding Social Monitoring and Social ROI. Today she shares 7 learnings to remember from #smdayBE:

The House of Marketing attended Bloovi's WebTomorrow 2016 conference. Besides our booth, we hosted a panel discussion and we held a Lunch Talk about the marketer of the future.

At the WebTomorrow event Sophie and Karolien built further upon the on stage panel discussion about “Will marketing become an algorithm?” during a tasty lunch session.

On June 9th, THoMer Sofie gave a presentation at Gondola Day, highlighting some of the insights from a consumer research done by Trustmedia, the advertising solution agency of De Tijd & L’Echo.