The blog

If you put fences around people, you get sheep. This quote motivated Jef Staes to write his book Ik was een schaap. He explains the Switch 3D from the predictable 2D period of permanent improvement to the turbulent 3D era of sustainable innovation through passion and talent. Did Staes perhaps find his inspiration at The House of Marketing?

Apestaartjaren.be’ is a Belgian platform that aims to inform youth workers and teachers about youngsters and their new media usage. They recently conducted an extensive research in collaboration with the University of Ghent to gain insights in how kids (9 – 12 years old, N=286) and young adults (12 – 18 years old, N=1495) deal with these ‘new media’. One can read the full research here. However, the presented results are not only useful for youth workers and teachers. They are indispensable to review for every marketer to gain insights in the digital behavior of the young generation Y. In this short review one can find a few key figures and some critical reflections.

The remake of Maya the Bee is a fact, the Smurfs hype has just cooled down and there are The Muppets again at the movies. Watching kids programs nowadays seems like taking a trip down memory lane.