The blog

The end goal of any Customer Experience program is on the one hand to create business value through acquiring, retaining and growing profitable customers and on the other hand to achieve your business results (either revenues for a company or number of users for a nonprofit organization, for example). In other words, a Customer Experience program is successful if you have created and captured value. Companies need to keep in mind that their Customer Experience efforts have an impact on their business objectives. These objectives need to be linked to marketing objectives as it is important for marketers to measure what matters both for marketing and the business to improve their Customer Experience. In the end, companies that want to grow further into Customer Experience and deliver high quality personalization need to start measuring their Customer Experience efforts.

Episode 05 — THOMcast Chef Basket is one of the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the HORECA shutdown on food suppliers and decided to bring professional-grade produce to consumers. From the initial idea to the first order, only thirty days went by.

Dit zijn slechts enkele opvallende resultaten uit de vijfde editie van de E-commerce Barometer, uniek omdat die het Belgische online landschap in kaart brengt vertrekkende vanuit transactiedata van webshops. De cijfers tonen aan dat in 2020 de Belgische e-commerce markt verder gegroeid is met 7,5% ten opzichte van 2019 tot ruim 8, 8 miljard. In 2020, werden er meer dan 20.000 nieuwe online shops opgericht en telde België in totaal 48.000 webshops.

These are only a few of the remarkable results that are shown in the E-commerce Barometer unique report because it maps out the online landscape using the webshops’ transaction data. The numbers clearly show that Belgian e-commerce has increased up to 8.8 billion in 2020 which is a 7.5% rise compared to 2019. More than 20,000 new webshops were launched, adding up to a total of 48,000 Belgian online merchants.

Episode 02 — The House of Marketing Podcast With Sophie Van Orden, Organizational Practice Lead, and Oliver McAllister, Senior Consulting Manager at The House of Marketing Organizational design is an underestimated key matter in business change. Our experts join us to share best practices, common mistakes and more to help you and your company develop a better structure towards impact.

You hear agile everywhere and it often sounds too good to be true. Therefore, we interviewed an expert in the field who has implemented and worked in several agile environments. She talk about the challenges that come with the transition to an agile way of working.

I struggled, but I had fun while doing it. This is what sums up my Immersion Camp experience.

After a turbulent year in which quarantine, social distancing and lockdown have become part of our daily vocabulary, let’s take a look back at what we have learned as marketers. Which capabilities are crucial to step up and stand tall in times of crisis and to cope with the challenges we have all faced over the last months?

THoMer Dennis caught up with Femke De Roo (BASE) and Gertjan Dewaele (Ingenico) over coffee, to look back on their joint project: a telecom chatbot with integrated payment in Messenger, a first in Belgium.

According to our e-commerce barometer 2017, 27% more e-commerce websites were launched in 2017 compared to the year before. Transaction numbers increased by 39%, which equals over 60 million transactions. Those numbers indicate e-commerce in Belgium is on the rise, regardless of company size. Surfing along on the wave, Jacqmotte, a brand of Dutch coffee and tea company Jacobs Douwe Egberts (JDE), joined the online retail market by launching their own webshop for a new freshly roasted coffee range.