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Episode 03 — THOMcast In this episode, we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.

Episode 04 — THOMcast Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podcast, Marine Rozet tells where this exceptional growth came from: the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.

Episode 01 — The House of Marketing Podcast With Lies Taerwe, Managing Director at The House of Marketing In this episode, Lies Taerwe, Managing Director at The House of Marketing, joins us to explain how Integrated Data (ID) Marketing can revolutionize today and tomorrow's way of doing marketing, and how businesses can implement ID Marketing today.