The blog

Brand commerce is changing the scene for Belgian marketers. Today, customers no longer differentiate between brand and sales experiences. They expect a seamless customer journey, both online and offline. The idea of brand commerce is to look at brand-building and sales activation from an integrated, customer-centric point of view. All touchpoints between the customer and the brand are managed in a personalized way, focusing on the customer experience.

Li-Fi is not well known in the market and is an abbreviation of Light-Fidelity. Just like Wi-Fi, it enables wireless communication by transmitting data. It is often quoted as the new international standard for wireless Internet via light transmissions.

On May 3rd THoMers Dennis, Inge and Maxime attended the first edition of Marketing Automation Day with speakers from Actito, Torfs, AXA bank Europe, NMBS Europe, Forrester Research and more. Take a look at their 6 key learnings from the day:

Customer centricity, marketing technology, customer experience, data,… More and more, marketers are realizing that these concepts are key in modern marketing. What it actually boils down to is “brand commerce”: Integrating brand building and sales activation with a focus on seamless and brand consistent customer experiences by making efficient and effective use of both data strategy and marketing technology. Chatbots are definitely one of the enablers for companies to reach this ultimate state of brand maturity.

Four marketers, four colleagues, four friends, four Millennials. Our mission? To bring together the world of marketing and Millennials in Belgium.

Wondering what it really takes to get an online shopper to fall in love with you – particularly a Belgian? Well this market is still more traditional than most people think. According to the E-commerce Barometer 2017, it’s not an easy task to get people to buy online (especially for smaller companies). This means that the pressure is high to improve customer experience. Once you actually are given the time of day, make sure your web shop puts its best foot forward. Sweeping someone off their feet is much easier if you understand what’s important to them… so here’s some inside information from the Safeshops report.

What did you think when you heard about Amazon Go? « Cool, this is really the future! »? So you would like to offer a seamless experience to your consumers and finally get rid of barriers to purchase and abandoned baskets? A while ago, THoMer Dirk had the opportunity to attend The Digital Marketing Conference « Adobe Summit 2016 » in London and these are exactly the kind of topics that he discovered there.

It is a marketer’s dream to know and predict exactly how (potential) consumers will think and act. Due to the substantial scientific developments in the field of neuroscience and neurobiology, this dream is becoming a reality for neuromarketers.

This year, I attended the STIMA congress for a day and if you were to ask me for one statement that stayed with me, it would be this: “let’s stop screwing up”. Today’s competitive advantage does not lie in a company’s products or services, brand, values or use of technology, but in its customer experience. According to keynote speaker John Watton, Director Digital Marketing EMEA at Adobe, we are arriving at the experience business wave.

Traditional companies are looking for ways to cope with the disruptive change associated with the digital revolution. We believe strategic partnerships with selected newcomers provide the answer. To maximize chances for success, a well-thought partnership strategy must be developed and implemented.