The blog

On Monday August 29th, 17 excited THoMers arrived at a cosy farmhouse in Berendrecht with the sparkle in their eyes: the Immersion Camp of The House of Marketing was about to start!

Online TV is booming. The period in which people were only watching linear (or live) TV in their sofas lies behind us. Power is shifting increasingly towards the consumer: they decide where, when and how they watch TV. Will this affect the way we, as marketers, will look at TV advertising? I’m strongly convinced it will have a strong impact.

It happens to everyone: you buy a nice shirt, a tasty snack or a new vase and when you take a closer look at your purchase at home, you notice that the quality does not meet your expectations at all. Do you send the manufacturer a complaint? And what do you expect from the company by sending this complaint? These days, too few customers inform companies that they are dissatisfied and too many companies do not provide people who introduce a complaint with an adequate solution. By following five simple rules, companies can improve the way they react to customer complaints and turn their haters into lovers.

Each year, The House of Marketing organizes the Yearly Marketing Survey. With our survey we are constantly gaining insights into new trends and challenges in the Belgian marketing landscape and are able to share this knowledge with the whole Belgian marketing community. How does technology impact your marketing business today? How can you catch the customer’s attention in today’s distracted world? And are you already leveraging marketing automation?

WebTomorrow 2016 was all about the impact of digital! The House of Marketing invited IBM Watson Internet of Things, Marketo and Turn to our on-stage panel discussion about “Will marketing become an algorithm?”. Afterwards THoMers Renout and Karolien took the time to ask them some interesting questions about the future of marketing.

Some days ago, we looked at what a chatbot was all about, and how they will change the way customers interact with companies. Let’s deepen our understanding of the subject and address two other questions. What is the added value they create for marketers and will they ever replace a human being?

A few weeks ago, Facebook announced that it is opening up its Messenger platform to chatterbots. At its annual developer conference, the social media giant unveiled a way for bot developers to build bot code into the company’s Messenger communications platform. In this article, we will discuss the challenges and opportunities created by the integration of bots into messaging apps and its implication for marketers. Bots could become a game changer for those who grab the opportunity to implement them, and master the technological and organizational implications of integrating chatterbots into their communication channels mix.

Advertising has changed tremendously in the past few years, influenced by digital disruption and advertising technology. Did I shock you? I suppose not. For many marketers these days, "programmatic" is becoming part of their day-to-day jargon and "algorithm" is no longer a dirty word that they prefer to avoid.

The House of Marketing attended Bloovi's WebTomorrow 2016 conference. A lot of great speakers and companies were present. We have summarized for you the 8 start-ups who rocked on stage and who you should definitely keep an eye on!

THoMer Inge was present at Social Media Day 2016, an event full of insights, tips & tricks and cases regarding Social Monitoring and Social ROI. Today she shares 7 learnings to remember from #smdayBE: