The blog

This month, 6 consultants have completed a training in Salesforce Marketing Cloud. This brings the number of consultants trained in one of the Marketing Automation tools that we support to 17. The infographic below shows our capabilities & knowledge in Marketing Automation.

Li-Fi is not well known in the market and is an abbreviation of Light-Fidelity. Just like Wi-Fi, it enables wireless communication by transmitting data. It is often quoted as the new international standard for wireless Internet via light transmissions.

On May 3rd THoMers Dennis, Inge and Maxime attended the first edition of Marketing Automation Day with speakers from Actito, Torfs, AXA bank Europe, NMBS Europe, Forrester Research and more. Take a look at their 6 key learnings from the day:

Customer centricity, marketing technology, customer experience, data,… More and more, marketers are realizing that these concepts are key in modern marketing. What it actually boils down to is “brand commerce”: Integrating brand building and sales activation with a focus on seamless and brand consistent customer experiences by making efficient and effective use of both data strategy and marketing technology. Chatbots are definitely one of the enablers for companies to reach this ultimate state of brand maturity.

The House of Marketing organized its 6th quest for the Marketing Genius of the year. During this challenge, young Belgian marketers are empowered to voice their creative marketing ideas. Godiva, newsmonkey, Devos&Lemmens, Desperados, Vacature.com, ProNails and PUB challenged the participants to come up with a genius opinion about one of their burning marketing challenges.

Four marketers, four colleagues, four friends, four Millennials. Our mission? To bring together the world of marketing and Millennials in Belgium.

Wondering what it really takes to get an online shopper to fall in love with you – particularly a Belgian? Well this market is still more traditional than most people think. According to the E-commerce Barometer 2017, it’s not an easy task to get people to buy online (especially for smaller companies). This means that the pressure is high to improve customer experience. Once you actually are given the time of day, make sure your web shop puts its best foot forward. Sweeping someone off their feet is much easier if you understand what’s important to them… so here’s some inside information from the Safeshops report.

Marketing Genius is the challenge for young marketing professionals (up to 35 years old) who dare to voice their own creative opinion. Isabeau Sas, the winner of Marketing Genius 2016, shares 3 reasons with you to participate to the 2017 edition:

We kicked off 2017 by proudly presenting the new branding of The House of Marketing. Here are 8 commandments that take you inside the story of this journey:

Diegem, 27 January 2017 – The House of Marketing (THoM) has been the ultimate standard for excellence in the Belgian marketing community for strategic marketing consultancy and implementation services for over 20 years. Today, THoM launches its new logo and baseline as the culmination of the successful transformation of recent years, set to underscore the company’s stand- out market position.