The blog

After a three-year process of transformation and integration into the Quanteus Group, we are very happy to introduce our new branding to you as the cherry on the cake of our success story. We believe our new branding fits with our identity and the DNA that makes us unique. We dare to dream with our clients and transform those dreams into reality. From vision to strategy, down to the last mile of implementation, we dream, we think and we do.

Marketing automation is clearly a vital topic among marketers who want to create future-proof strategies for their businesses. The House of Marketing actively supports its clients in the implementation and use of marketing technology through an active implementation and consulting service for 4 major platforms: Hubspot, SAP Hybris, Adobe Marketing Cloud & Marketo.

What did you think when you heard about Amazon Go? « Cool, this is really the future! »? So you would like to offer a seamless experience to your consumers and finally get rid of barriers to purchase and abandoned baskets? A while ago, THoMer Dirk had the opportunity to attend The Digital Marketing Conference « Adobe Summit 2016 » in London and these are exactly the kind of topics that he discovered there.

It is a marketer’s dream to know and predict exactly how (potential) consumers will think and act. Due to the substantial scientific developments in the field of neuroscience and neurobiology, this dream is becoming a reality for neuromarketers.

This year, I attended the STIMA congress for a day and if you were to ask me for one statement that stayed with me, it would be this: “let’s stop screwing up”. Today’s competitive advantage does not lie in a company’s products or services, brand, values or use of technology, but in its customer experience. According to keynote speaker John Watton, Director Digital Marketing EMEA at Adobe, we are arriving at the experience business wave.

Traditional companies are looking for ways to cope with the disruptive change associated with the digital revolution. We believe strategic partnerships with selected newcomers provide the answer. To maximize chances for success, a well-thought partnership strategy must be developed and implemented.

With the multiplication of channels, the strict line between online and offline has never been more blurred. The same goes for the division between point of sale and point of inspiration. Marketers have long realized that content is king, but the step to link this content with transactions is often one step too far. In the following Slideshare, we share some inspiring examples of brands that succeeded in taking this next step: They link point of inspiration with point of sale by making their content shoppable, or the other way around, by making a traditional point of sale a place of inspiration.

One of the focus areas for marketers these days is to manage complex, multi-channel customer journeys. Customers expect a seamless journey across all points of interaction as they don’t distinguish between brand, sales or service experiences. Quickly evolving technologies, such as virtual reality, chatbots or smart devices can help marketers to enable a more seamless experience. These technologies empower the marketer to take control of the customer journey and even shorten the path to purchase. Let’s highlight a few examples.

With a couple of hundred followers, I am just a small fish in the Instagram universe. But if you’re the lucky one to have +10k followers, you can start building your own professional blogging business: you are labelled as an “influencer”. For a regular sponsored Instagram post you can ask a brand for between 150 and 400 euro, depending on the quality of the picture. If you are playing in the Belgium Champions’ League, with +100k followers, an Instagram post can get you more than 500 euros.

For the past couple of months I’ve been working in the digital transformation unit of one of our customers. This has given me the opportunity to think about the major challenges a digital transformation process involves. If you are also confronted with a digital transformation process, then these interesting TED Talks will surely inspire you! Although they might not seem to be related to digital transformations at first glance, they contain surprising insights that will expand your views.