The blog

Every year, the E-Commerce Xpo takes place in Kortrijk. The expo gathers all relevant players for your e-ambitions and schedules some interesting talks to follow. The House of Marketing got inspired and shares some insights for those that are new to e-commerce but would like to get more acquainted!

The House of Marketing was invited by AIESEC Alumni Belgium to give a lecture to their alumni about the marketing environment today’s brands are facing while approaching a new generation of shoppers: “the millennials”.

I recently had the pleasure to attend Bernard Gustin, CEO of Brussels Airlines, at an inaugural lecture on “how to turn a crisis into opportunities” for the opening of ICHEC’s 2016-2017 academic year. His lecture was simply extraordinary; what a leader with such an inspiring and game-changing mindset.

The House of Marketing attended eTradeSummit 2016, where e-trade and hands-on digital experts shared their insights and knowledge. We have summarized the 10 key takeaways from this edition, inspiring you how you can amplify your e-commerce business.

Many companies invest in their content strategy, but what could be the advantage of blogging by employees? What is the purpose and how can your company benefit from it?

The retail industry has experienced a major transformation over recent years with the advent of e-commerce. A business can now market its products across borders, independent of its physical location. With a total of 685 million online shoppers spending an average of €1,540 in Europe, and with e-commerce turnover predicted to grow by 14% in 2016, today is definitely a good time to market your products online.

The House of Marketing is proud to welcome 17 new THoMers in the company. The first thing on their agenda? Immersion camp: a whole week offsite at the beginning of September, where they get an introduction in our way of working via trainings and workshops, and need to solve a real-life business case. But it's not only work of course. There is also an important teambuilding aspect to the immersion camp, since the new THoMers get to know each other better in order to build on each other's knowledge and experience.

On Monday August 29th, 17 excited THoMers arrived at a cosy farmhouse in Berendrecht with the sparkle in their eyes: the Immersion Camp of The House of Marketing was about to start!

Online TV is booming. The period in which people were only watching linear (or live) TV in their sofas lies behind us. Power is shifting increasingly towards the consumer: they decide where, when and how they watch TV. Will this affect the way we, as marketers, will look at TV advertising? I’m strongly convinced it will have a strong impact.

It happens to everyone: you buy a nice shirt, a tasty snack or a new vase and when you take a closer look at your purchase at home, you notice that the quality does not meet your expectations at all. Do you send the manufacturer a complaint? And what do you expect from the company by sending this complaint? These days, too few customers inform companies that they are dissatisfied and too many companies do not provide people who introduce a complaint with an adequate solution. By following five simple rules, companies can improve the way they react to customer complaints and turn their haters into lovers.