The blog

It is no mystery that there is a very big shift in customer behavior and this phenomenon impacts every business in every industry. Customers are increasingly more demanding, wanting companies to be where they are, to communicate when they want it and how they want it. All of this triggered by the internet and the convenience of digitization. Being relevant for customers has never been more challenging and forces companies to become really customer-centric. Follow our 10-step roadmap to unique customer-centric Value Propositions based on the Business Design Thinking phases.

With COVID-19 spreading rapidly through Europe and Belgium, businesses are increasingly impacted. In light of this evolution, we're sharing an update on measurements from our side. Since March 3rd, we’ve put the following actions into place, in addition to governmental regulations:

During a short Q&A, we asked our THoMer Oliver a few questions about The House of Marketing and his career switch to become a consultant. Before THoMer Oliver joined The House of Marketing, he worked for many large companies, mostly in sales and marketing functions. Watch the video to see why he decided to join us! 👇📽️

During a short Q&A, we asked our THoMer Alexandra a few questions about The House of Marketing and her career switch to become a consultant. THoMer Alexandra shares with us how she got to know The House of Marketing and what intrigued her the most. Curious to know what she appreciates the most in her current job? Watch the video here down below 📽️👇

As The House of Marketing, we showcase our expertise through expert talks, during which we discuss burning marketing topics. To kick off the new year, we were invited to give an expert talk about the power of Growth Marketing at Antwerp Management School. THoMer Philippe deep-dived into the Growth Marketing principles while Ken Rottiers, Head of Marketing at Messer Benelux, explained the results of his successful Growth Marketing project together with The House of Marketing and Upthrust. Watch our expert talk in the video below 🎥

THoMer and Head of Marketing Automation Elly sat down with Tim Hennin, Global Consumer Marketing Manager at UNILIN, and Liesbet Meesschaert, Campaign Marketing Manager at Barco. During this 30 minute webinar session, they shared exclusive insights and personal experiences with Marketing Automation. Watch the full recording of the webinar here:

Last week, we organized the 2019 edition of our Quanteus teambuilding. This year, we were with almost a hundred enthusiastic people who were ready for two days of inspiring, connecting & fun moments with colleagues. We started off with an intensive morning session of Haka, which lifted up the spirit of our entire team to make it a fruitful day. Afterwards, we had an amazing speaker, Cedric Dumont, who shared his #DareToJump mentality with us. His mission to inspire others to take action impressed our THoMers. For lunch, we enjoyed a delicious buffet where we had a stunning view on the forest. Then, it was time for a real-life Cluedo game where we had to work as a team to find the murderer and we ended the day with our traditional dress-up party. Watch the video below for an entertaining throwback!

At the start of August, we hosted the 2019 edition of our Summer Informal. This year's theme? A healthy mind in a healthy body. Before we put our feet under the table for a tasty BBQ, we took part in different workshops: from yoga and Krav Maga over smoothies and healthy fast snacking, to training methodology and a Vita Check. Watch the video below for a glimpse behind the scenes!

THoMer Lucas attended The Next Web, one of Europe's most renowned tech conferences in Amsterdam. He brought home insights that demonstrate how the world of marketing never ceases to evolve.

Today, marketers are facing the challenges of increased competition, new distribution channels, proliferation of media channels and changing customer preferences, all of this to make data more scattered and more difficult to convert into meaningful information that supports decisions on how to allocate your marketing budget – and most importantly to measure and report the return on the investments made. But it is possible to link information about customers needs, preferences, habits and behaviors across all channels to the performance of a business’s sales and marketing activities. It all comes down to making sure the right things are being measured and visualized. By defining and tracking your marketing KPIs on a daily, weekly and monthly basis, you as a marketer can act on the data to immediately improve marketing performance – and this is exactly where digital marketing dashboarding comes into play.