The blog

Every year, numerous quantities of research try to estimate the size of the Belgian e-commerce market. Most of the time these high-level estimations are derived from the consumer perspective to tell the story on how Belgian e-commerce performs. We believe, however, that there are always two sides to a story, and that we should also pay attention to the merchants’ perspective. Therefore, The House of Marketing together with SafeShops.be explores this black hole of merchant-based facts through the E-commerce Barometer. As opposed to other research, the E-commerce Barometer brings forth accurate information on Belgian e-commerce based on real transaction data, in collaboration with payment service providers in Belgium. A payment service provider or PSP is a third party that facilitates and helps merchants in the acceptance of payments.

Put a group of marketing consultants together, mix it with enthusiasm and energy – and what do you get? An epic skitrip! Let us take you back to our THoMski 2019. At The House of Marketing, we like to go the extra mile, and this year we took it quite literally. After multiple trips to the Vosges, we decided to head to Austria! With a group of 47 enthusiastic employees from different entities of the Quanteus Group – The House of Marketing, BrightWolves and UPTHRUST – we traveled to Mayerhofen. The 12-hour bus ride couldn’t spoil the fun: we enjoyed our trip to the fullest. Looking back with a smile on 3 days of skiing, snowboarding and après-skiing, topped up with a pyjama party and jenever-pong game! Watch our brief after-movie to get a glimpse of our legendary skitrip.

Throwback to the time we were 18 and about to reach the pivotal milestone of choosing a profession or higher education. The questions we struggled with back then remain the same today: from ‘What does the business world look like?’ over ‘Which skills are indispensable to become a successful employee or entrepreneur?’ to ‘What is my purpose in life?’. With their educational project ‘Ondernemers voor de Klas’, non-profit organization Vlajo tries to answer each of those burning queries by inviting seasoned entrepreneurs to share their experiences in front of the class.

Dear marketer, Are you actively working on the triple bottom line (Planet – People – Profit) of your products/services? I strongly believe that this is your responsibility as a marketer.

For this year’s ‘Weekend van de Klant/du Client’, a handful of grateful THoMers came up with a message we can’t wait to share with you. We hope this one makes you smile and thanks a million for achieving great marketing results together! Now… time to sit back and hit play:

Poverty, migration, droughts... Our world is facing many challenges and consumers increasingly demand positive action, which has made it impossible for businesses to lag behind. THoMer Kristien explains how to include purpose on your priority list and why the time is now to do so.

Are you familiar with the business design thinking methodology? It's a mindset, a customer-centric approach to problem solving and a way to design things right (versus designing the right things) based on customer needs. The approach focuses on doing rather than thinking and provides a solution to cope with a constantly changing world. Visualizing our explanation:

How we wish summer could last forever. Last week, we celebrated our favorite time of the year with our Summer Informal. During the annual event, employees and freelancers of The House of Marketing gather to mingle.

Our THoMers like tackling challenges – and they don't stop once work hours are over. This spring, THoMer Karel, his wife and our group CFO's husband conquered the Mont Ventoux, while THoMer Lise and her dad showed off our company colors on top of Le Grand Ballon. Check out the proof below!

At The House of Marketing, we heavily invest in the growth of our THoMers. Our interactive trainings and get-togethers aim to broaden horizons, both professionally and personally. We selected 3 trainings we’ve recently hosted in-house: