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Our THoM’ers really got inspired at the Web Summit in Dublin last week. Make sure to discover the 12 most inspirational quotes from the Web Summit! Interested ? Don’t hesitate to contact us for further insights.

The House of Marketing goes Dublin! At the second day at the Web Summit in Dublin THoMers Dennis, Eline, Laetitia, Steven, Dennis and Lara discovered a lot of interesting and innovative start-ups.

The House of Marketing goes Dublin! THoMers Dennis, Eline, Laetitia, Steven, Dennis and Lara attend the Web Summit in Dublin, for three days the place where the tech world meets. More than 40 000 attendees from 134 countries, more than 1000 speakers and more than 200 start-ups with a 1m2 booth are present at the Web Summit. How can these start-ups get noticed?

THoMers who love running have several opportunities to show their talents. Several times a year, we motivate as many THoMers as possible to participate in the Antwerp 10 Miles or the Acerta Ekiden. A perfect way to strengthen our physical health!

As a child, I have always loved the 1st week of September. The fresh smell of new books filling the air thrilled me. At that time, “back-to-school” was mainly about the excitement of trying out my school supplies and getting to know my new buddies & teachers. Exams and homework basically were just vague and often unwelcomed side effects of this wonderful week. Just like children, I have no doubt that consultants, and companies in general, could be significantly and positively impacted by this 1st week of September. My experience during the immersion camp of The House of Marketing is a strong proof of this.

The House of Marketing presented at the RetailSonar Day 2015, an event for retailers who are interested in getting grip on their omnichannel dynamics and eager to successfully integrate on- and offline in their strategies. THoMers Bart De Bodt and Dirk Oosterlinck explained how to develop a successful omnichannel strategy. We are happy to share the key takeaways of the event with you.

A few weeks ago. Drama. The Retailer Colruyt, when working on a rebranding strategy for its private labels, announced that the name of their private label beer, Cara Pils, would be changed to Everyday Pils, in line with hundreds of other Colruyt private label products.

It is in the mission of The House of Marketing to support and strengthen the Marketing community in Belgium. With that purpose in mind, we became partner of the ‘Marketer of the year’ event, organized by STIMA & Roularta (Trends). On the 19th of November we were thus present at the gala event with a delegation of managers and board members of The House of Marketing.

“It’s not about surviving in disruption; it’s about becoming the disruptor.” After a hectic taxi ride in the streets of Dublin and a high-tech cappuccino with extra chocolate very kindly offered at the Dropbox stand, it is this quote from Digiday’s president Brian Morrisey that truly woke me up on the morning of November 4. Chewing on breakfast popcorn, mildly flavored with Google caramel, I looked around the auditorium filled with 500+ marketers eagerly scribbling down Brian’s every word on their iPad or smartphone, taking a WebSummit selfie, and/or (well, some people seem to manage to do it all) typing a catchy Twitter feed. Which of them would lead their teams toward not only surviving in the age of disruption, but thriving and growing? Which of them would initiate change, not just be immersed in it? Which of them would not be disrupted, but be the disruptors?

If you want to go down the path of disruption, technology is not the end state. Consumer experience is; technology is merely an accelerator!