The blog

Messer Group is a producer and distributor of industrial gases with a complex distribution model which combines both direct deliveries and deliveries through a depot network. The chemical company has always been very sales oriented, but in recent years embraced the idea that marketing could be a vital support for sales, especially when it comes to the generation, nurturing and qualification of leads. In June 2017, they contacted us to help them with the implementation of Marketing Automation with the ultimate aim of going from 90% to 50% sales dependency by 2020/2025.

Last week, I attended the UBA Trends Day 2021. For the second consecutive year, UBA organized this annual marketing conference virtually. In addition to a very promising line-up composed of Seth Godin, Katrina Dodd and Martin Lindstrom, two innovation and customer experience evangelists (that I love to follow), Peter Hinssen and Steven Van Belleghem, were co-hosting the event.

Over the last couple of years, the energy market has become increasingly competitive. There's a major focus on acquisition; think of attractive promotions and comparison websites, which imply that a customer can easily switch suppliers and save money.

Une première étude sur la motivation sous-jacente des choix des consommateurs réfute certains postulats antérieurs

“The ocean is rising, but so are we”, “What happens in the Arctic doesn’t stay in the Arctic”, “I’ve seen better cabinets at IKEA”. The sight of young and old raising their voices and signs during climate protests has become a familiar one over the past months. And then there was the #TrashTag challenge that took social media by storm. Initially targeted at bored teens, the action encouraged people to share pictures of littered areas before and after clean-up. As society recognizes the environmental challenges we face, consumers are becoming more mindful of their buying behavior. The #TrashTag challenge.

For you to get inspired this summer: a top 10 of brunch places, tested and approved by our THoMers.

Digital transformation, what a fancy term! Isn’t it? However, digital transformation is imperative for all businesses, from the smallest to the biggest company. It’s a message that starts to pop up in every keynote, article, studies, podcast and discussion related to how businesses can remain competitive in today’s digital world. But what does it mean concretely? Do you ask yourself questions such as: ‘What are the specific steps to take?’ ‘Do I need to hire a digital expert or a consulting service?’ ‘Where do I stand vs the competition?’ ‘What digital strategy should I adopt?’ ‘Is it really worth it?’ This article aims to help you answer some of these questions and to clearly explain what digital transformation is about.

Episode 06 — THOMcast Overstock Home, Overstock Garden and Exterioo, the 3 retail brands of Overstock, focus on a broad and modular furniture assortment, offering contemporary design at a great value for money proposition.

For you to get inspired this summer: a top 10 of restaurants, tested and approved by our THoMers.

THoMers Alexandra and Alexandra look back on their digital transformation project at the world's road transport organization IRU (International Road Transport Union), based in Geneva, Switzerland. Watch the video below to discover their learnings & insights, and which approach they took to implement IRU's new digital strategy.