The blog

Healthcare companies arrived rather late at the digital party, but the good news is that they are catching up as we speak, which makes this an extremely exciting time! As many of our customers active in the healthcare industry, we are witnessing an interesting shift. Not only are companies setting up partnerships and ecosystems with tech providers or start-ups, but they are also taking steps within their organizations by, for example, creating new job roles with a focus on digital and/or customer experience.

Multipharma is a premium distributor of pharmaceutical and para-pharmaceutical products in Belgium, with a strong focus on customer service and advice. The company’s historical backbone is a network of today over 270 pharmacies in the Belgian market. Recently, the online e-commerce channel has been added to the retail mix.

Big news came out last week: new research done in the Belgian retail sector claims sustainability is not a decision driver when choosing a supermarket brand. Especially for younger consumers (18-29). Does this mean you should shift your sustainable marketing spending? We think you shouldn’t. Read on if you dare. 😉

Implementing Growth Marketing in a highly regulated environment like pharma sounds like a crazy idea, right? How could you, if you’re dealing with many limitations and barriers such as the overload of policies and restrictions, the high involvement of different stakeholders, the long validation and approval processes and the lack of a structured approach when starting a new project? Moreover, physicians and patients often show a lack of digital engagement through digital channels. So why would you even consider it, as the world of Growth Marketing seems just too different from the world of pharma?

Le 24 février 2022 – Avec l’arrivée de l’agence hollandaise de renom EnoRm, Customer Collective développe son expertise en branding et performance et renforce son offre « Digital product studio ». EnoRm complète à merveille le groupe grâce à sa combinaison de créativité, de performance et de technologie. Sur le plan de la technologie, l’entreprise apporte une solide expérience Shopify.

Episode 14 — THOMcast In this episode, Magalie Bonafoux, Senior Consultant Manager at The House of Marketing joins us to explain what is organizational design and why companies should keep Org Design top of mind. She also shares with us some best practices and her passion for this topic.

Episode 02 — THOMcast Organizational design is an underestimated key matter in business change. Our experts join us to share best practices, common mistakes and more to help you and your company develop a better structure towards impact.

Ghosts may seem to be at work in your e-mail statistics, with some strange goings-on in. Understand what is really happening and learn how to correct the open rate errors and be smarter than your fellow-marketers.

Episode 11 — THoMcast Today, we focus on Marketing Automation. Our Marketing Automation experts, Alexandra & Dirk, explain what Marketing Automation is, how it can help answer specific business challenges & needs, and how it can add value to the end customer in a B2C and B2B environment. Thanks to their extended expertise and practical examples we get a clearer view of how to implement a Marketing Automation project including some dos and don’ts.

For you to get inspired this summer: a top 10 of bars, tested and approved by our THoMers.