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29 February 2024

How to set up a dream team for business growth?

After some different projects in different industries. You start to see patterns. Some challenges you just see coming back at several clients. One of them is definitely how to the set-up of your marketing team right. Which capabilities do we need to remain or move ahead of the competition and cope with the continuous changes that affect the way we do marketing?
29 February 2024

How we helped Partena Professional to launch the future of payroll

The Innovation Team at Partena Professional is on a mission to disrupt the payroll industry with Payabl’. It’s a brand-new app which allows employees to decide when they receive the salary they’ve already earned instead of waiting until the end of the month.
29 February 2024

Making social impact through a marketplace model

Episode 07 — THOMcast Too Good To Go fights food waste via a marketplace app that connects consumers with businesses facing surplus food. But what happened once COVID-19 hit and created an imbalance in the demand and supply equation? Franco Prontera and Kenny Defrijn talk about the opportunities and threats they came across when food businesses were suddenly forced to close down.
29 February 2024

With changing consumer behavior, will a walk-in-the-park stay the #1 city trip after COVID-19?

People are slowly getting used to a new way of living where walking from the kitchen to the living room has become the new commute to work and a-walk-in-the-park has become the #1 city trip destination. In the meantime, some are already daring to think ahead and asking the question ‘Will this self-isolation change our consumer behavior in the long term?’
29 February 2024

Persbericht - Groei als gemene deler: Customer Collective deelt marketingexpertise met leden Voka Antwerpen-Waasland om hun groeitraject te ondersteunen

Diegem, 6 mei 2021 – Voka Antwerpen-Waasland en Customer Collective, het ecosysteem dat bedrijven ondersteunt om snelle groei te realiseren door een gedreven focus op hun klanten, kondigen een nieuw, inhoudelijk partnership aan. Het doel van de samenwerking is om leden van Voka Antwerpen-Waasland te ondersteunen in hun groeitraject aan de hand van de kennis van Customer Collective.
29 February 2024

How did BASE validate their new value proposition and test the product-market fit of their offering with TADAAM?

At the request of their customers, BASE, a Belgian mobile-only provider, wanted to examine how they could offer an internet & TV product. That's why they partnered up with TADAAM to combine BASE's mobile with TADAAM's internet & TV offering in one value proposition. BASE reached out for help to test their new value proposition in the market. Discover the approach and results of the joint project of The House of Marketing & Upthrust in this video:
29 February 2024

5 tips to start your personalization journey

The long-term output of any Customer Experience (CX) program is to create business value through acquiring, retaining and growing profitable customers. Improving your Customer Experience is not always linked to AI and huge investments. It is already a step forward when you start communicating about Customer Experience within your company and celebrate the quick wins that you achieve in this domain.
29 February 2024

How we implemented Integrated Data Marketing for Luminus, one of the biggest energy suppliers in Belgium

Luminus, the second biggest energy supplier in Belgium had set itself the objective of launching intelligent energy monitors - smart meters - on the market. Smart meters open the door to smart home solutions, empower customers to manage their energy consumption, increase distribution efficiency and much more.
29 February 2024

The ABC of growth marketing

Still no clue what Growth Marketing is about? No worries, you’re not alone! Our Yearly Marketing Survey revealed that more than two-thirds of all Belgian marketeers are not yet optimizing their marketing actions by applying Growth Marketing initiatives. Rearing to get started yourself and become part of the winning team? Let me introduce you to the ABC of Growth Marketing.
29 February 2024

How to create sustainable products that delight your consumers

Today we see that companies taking sustainability into account are more likely to outperform less sustainable competitors. This is very good news. It shows that sustainability is not just a buzzword, on the contrary, sustainability can create a competitive advantage if done right. In this article we look at how those companies outperform their competitors and give you the tools to do the same.
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