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29 February 2024

The ABC of growth marketing

Still no clue what Growth Marketing is about? No worries, you’re not alone! Our Yearly Marketing Survey revealed that more than two-thirds of all Belgian marketeers are not yet optimizing their marketing actions by applying Growth Marketing initiatives. Rearing to get started yourself and become part of the winning team? Let me introduce you to the ABC of Growth Marketing.
29 February 2024

How to create sustainable products that delight your consumers

Today we see that companies taking sustainability into account are more likely to outperform less sustainable competitors. This is very good news. It shows that sustainability is not just a buzzword, on the contrary, sustainability can create a competitive advantage if done right. In this article we look at how those companies outperform their competitors and give you the tools to do the same.
29 February 2024

Personalization journey: are you still on the right track?

The end goals of any Customer Experience (CX) program are on the one hand to create business value through acquiring, retaining and growing profitable customers and on the other hand to achieve your business results.
29 February 2024

How Argenta doubled conversions through Marketing Automation

Early 2019, Argenta was facing a year full of challenges: installing a new agile team and adopting a new Marketing Automation tool, Adobe Campaign, with the objective to send out a tenfold of targeted, personalized campaigns compared to the year before. This whole process was initiated by a brand new CCO, who called upon The House of Marketing for help.
29 February 2024

How Integrated Data (ID) Marketing will disrupt Business Design Thinking

To avoid this risk of failure when launching a new product or service, we revolutionized the Business Design Thinking framework by incorporating Integrated Data (ID) Marketing. By adding ID Marketing to your methodology, you put yourself in your customer's shoes while constantly checking in with them through validation. This is your key to successful innovation.
29 February 2024

How we guided growing non-profit organization Amfora towards a clear value proposition and strong content strategy

Amfora is an organization that is currently divided in two separate entities with different but sometimes overlapping activities and objectives:
29 February 2024

How ARAG applied business design thinking to shift towards a customer-centric organization

THoMers Eline and Cédric sat down with Mireille Urlus, CEO of ARAG, to talk about their successful collaboration over coffee. With the help of the business design thinking methodology, ARAG was able to shift towards a more customer-centric organization.
29 February 2024

Summer recos from the THoMers: top 10 places to visit

For you to get inspired this summer: a top 10 of places to visit, tested and approved by our THoMers.
29 February 2024

Data as a game changer: its impact on the football industry

Since I was a kid, I’ve always been intrigued by sports. The tension, the competitiveness, the unreal happiness of winning and even the huge disappointment of losing are feelings that cannot be matched. As I wasn’t touched by a magic wand, my sporting career remained pretty recreational.
29 February 2024

Telemedicine in Belgium: barriers and facilitators for physicians and patients

Telemedicine is a broad term. For the purpose of this article, we will define telemedicine as a two-way video and audio-based interaction between a healthcare professional and a patient concerning a health topic or issue, replacing a regular face-to-face conversation. For the sake of simplicity, the term virtual consultations will be used in the rest of the article.
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